Page 6 Advertisements Column 4

Star (Christchurch), Volume LXVI, Issue 20361, 19 July 1934, Page 6

ALL CHRISTCHURCH THRILLED. THE FAMOUS “ IT ” MACHINE AT HAY’S. "HAVE I ‘IT’?” Since Elinor Glyn first introduced the term and Clara Bow popularised it, women and girls throughout the world have asked themselves this question. What is “ It,” this elusive personal charm? No one has been able exactly to define it. Now r there arrives from Holland, where the inventor lives, a machine which it is claimed will check up on this strange quality of personality that has come to mean so much. Hay’s, Limited, of Gloucester Street, have obtained the exclusive rights for Christchurch. The machine was installed yesterday, when it was tested by a number of well-known people. To-day at 2.30 p,m. the first readings will be made from the public. The machine is placed upstairs in Hay’s gallery, and is approached through the furnishing department. A curtained alcove ensures privacy for those desiring to have their “It ” recorded. Readings will be 6d. What You Do. A plain front masks a maze of wires and radio activity, and as the “ subject ” stands in front of the machine with ungloved hands firmly clasped, a sensitive pointer moves with scientific precision on an illuminated dial. The recording is made, your “ appeal ” and magnetic charm measured, your card filled in, and you make room for the next “It” applicant. 6