CULT OF BEAUTY

Star (Christchurch), Volume LXIV, Issue 940, 9 December 1933, Page 20 (Supplement)

CULT OF BEAUTY

Look to Your Neck for Age Signs. LONG LIFE TO TIIE “PERM.;” (By A BEAUTY SPECIALIST.) The neck is that part of the body which shows the first signs of age, and which is most frequently overlooked by the average woman. A clear-sighted and unbiased survey of her throat is necessary if she desires beauty. The neck, sad to say, is treated like a sort of Cinderella of the anatomy, and yet assuredly it is one of the most important parts of the body as far as concerns the beauty of carriage and harmonious lines. You may hold yourself well, possess a perfect figure in every- other respect, but you will lack balance, proportion and true harmony if your neck is too short, too thin, sags or is lined and unshapely. There is only one exercise which is a panacea for all defects in the contours of neck and throat, and that is to stand upright, hands on hips, and move the head from side to side slowly, and as far as it will stretch, as you look first over one shoulder ami then over the other. If you can perform that simple exercise-20 to 23 times night and morning you will have gone a long way towards neck beauty, and you will be building up a good defence against a double chin or that spreading of tissue about the jaw that detracts from clearcut lines. A good cream massaged into the neck will work rapidly if taken up in conjunction with the exercises just mentioned. For the woman whose neck really wants reducing it is a good plan to sponge it first with hot water before applying her favourite cream, and then to slap it vigorously when she has performed her daily side to side stretching. To clap the throat with an upward movement is good, even if you are not striving to reduce superfluous flesh. It tingles the circulation and keeps the muscles active in co-operation with the

Keeping Your Permanent Wave. If you want to keep your permanent wave here are a few hints to follow. Never use cold water on it —the hotter the better; never brush it, except at the roots —use a comb for the rest; never allow the hairdrier to be used —always have a hand dry; never rub soap on it—always dissolve the soap or use liquid soap or shampoo. In having it trimmed, which should be done as seldom as possible, be sure to go to a man specialised in trimming permanently waved hair; there is an art in this. If these rules are followed assiduously you will find that the wave stays in many months longer than the allotted six. Gum Brushing. Very few gums are healthy, the reason being that they are not brushed. Gums must have friction. Every square Inch of them, behind and before, should be brushed vigorously with a moderately hard toothbrush, using a fairly light hand, at least once a day, and preferably oftener. Every square Mich of the Buims, before and belli*. ohuuld be

brushed in this maimer, with at least 15 double strokes, i.e., 15 backwards arid 15 forwards. The brush should be frequently dipped, during the process, in saline water. A heaped-up eggspoonful of common kitchen salt, in half a tumbler of water, is sufficient. After use, the brush should be dried by hard friction on a towel. If any part of the gum is sore, that is a reason for brushing it until it loses its soreness. Sometimes the gum is attached in such an irregular line to the necks of the teeth that some isolated points of the glim may get more than fair share of friction, and may become, therefore, sore. This should be overcome by using a softer brush for this part of the gum, and a milder friction. Friction is the most important treatment of inflammation of the gums, and friction is essential when a gum is healthy, to keep it so and prevent pyorrhoea.

THIS WEEK’S FASHION SUGGESTIONS. At the top, an evening gown of white satin with a draped fichu neckline held on the shoulder with a spray of pink and red roses. In the centre, a model in green marocain, with the new neckline. A smart appearance is given by a trimming of monkey fur on the right shoulder. Below, another gown suitable for evening wear in white lacc, with a little coatee featuring long sleeves.

The Orange Blossom Complexion. Every dear old lady who lives to the age of 98 or so, has her own recipe for longevity, and if she fails to blow her trumpet for the good of womanhood, her friends do it for her. The Marquise de Crecy, who lived to be nearly 100 years of age, had an orange blossom complexion, and is said to have eaten on its behalf close upon three dozen oranges a day. For oranges, it is declared, have an effect on the liver which is unequalled by any other one food, and which shows definitely in one’s skin. You have heard it said often that carrots, as well as oranges, or indeed, any growing food of this bright colour, “brighten” golden hair and clear the skin. But hair is brightened up by a general toning of the system, and, as we all know, carrots and oranges are among the recommended health-bringing foods. So this is the answer: Don’t start with three dozen oranges a day, but include in vour daily menu at least two to three. ‘And then, by the time you are 98 you may be famous, too, not only famous, but beautiful, alsol