SELLING CHEEESE.
The 1933 advertising expenditure of the Kraft-Phenix Cheese Corporation will be the largest in its history by a substantial amount. \
This increase in appropriation is based upon two considerations. One is an optimistic opinion of the year's possibilities, coupled with the belief that 1933 is the psychological time to do a strong, constructive merchandising job The other, and possibly more important factor, is new products. Two new developments in cheese and mayonnaise will be introduced this year. Each of them, the company feels, is destined to be of farreaching importance. The advertising built around these new ideas, according to Mr John H Platt, advertising manager, will make its appearance in double spreads in a long list of newspapers.—“ Printers’ Ink.”
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https://paperspast.natlib.govt.nz/newspapers/TS19330419.2.36
Bibliographic details
Star (Christchurch), Volume LXIV, Issue 740, 19 April 1933, Page 2
Word Count
122SELLING CHEEESE. Star (Christchurch), Volume LXIV, Issue 740, 19 April 1933, Page 2
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