“THE GLORIOUS FOURTH”

Star (Christchurch), Volume XLIV, Issue 493, 30 June 1932, Page 10

“THE GLORIOUS FOURTH ”

... a Red-letter Day to every American is this year ... a Red-letter Day to Canterbury and beyond. The Commencement of Ballantynes Sale on July 4 makes the day outstanding in the calendar of notable events. “ Domestic Economy ” is of such vital importance to-day that the special opportunity created by Ballantynes Sale is one that cannot be overlooked, offering as it does unusual inducements to spend wisely and save widely. Ballantynes ' Sales have many distinguishing features which claim attention. There is the rigorous insistence upon the quality of merchandise and the knowledge that these Sales are legitimate efforts to reduce surplus regular stocks which inevitably accumulate during extended periods of trading and which must be cleared to make room for incoming new goods. Moreover, these Sales offer many essentials for Winter while Winter is still with us, besides Fabrics and Furnishings for all-the-year service, and the Fashion sections offer special attractions in Millinery' and Attire for present wear. Make a Special Note of JULY 4 and make your selections whilst stocks are at their best. 10 o’clock is the Opening Hour. DISCOUNT—--1/ in £ for Cash or on Monthly Accounts.