TOMATO JUICE.

Star (Christchurch), Volume XLIV, Issue 302, 21 December 1931, Page 1

TOMATO JUICE.

Possibilities of Market for Beverage. The possibilities of the creation of a market in New Zealand for tomato juice as a beverage were outlined to members of the Christchurch Tomato and Stone Fruit Growers’ Association in an address by Mr H. M. Taylor on Saturday evening. Mr Taylor stated that the use of tomato juice as a beverage was almost a universal one in the United States, from which he had just recently returned. It was rich in mineral salts, vegetable acids and the vitamins necessary for proper growth and development. It prevented scurvy, was a protective food for babies fed on pasteurised milk, quenched the thirst as effectively as water, and had an alkaline reaction on the body. To create such a market in New Zealand would mean that a fresh outlet and a better price would be created for the large quantity of tomatoes that usually sold at a cheap rate. The success of such an industry would be a big thing for the tomato-growers of the Dominion. A committee consisting of Messrs H. T. Falla, H. Firman, C. E. Pope, F. L. Adams, A. E. Perry, D. J. Falla, A. B’oxam, C. Harrow and J. Holland was set up to investigate the possibilities of the proposal and report to next .meeting.