Who’s Who in the Corset World.

Star (Christchurch), Volume XLIV, Issue 257, 29 October 1931, Page 10

Who’s Who in the Corset World.

QNE OF THE GREATEST business romances in New Zealand, of modern years, has been the rise and development of Berlei Corsets. Unknown a few r years ago, they are now accepted throughout New Zealand, Australia, and even England and America, as one of the foremost makes. Sheer merit has placed Berlei Corsets where they are to-day. From a scientific study of the human figure five distinct types have been evolved, and it is now possible to have your Corset fitted exactly to your particular figure type- . „ As part of the Berlei Corset Service, specially trained experts travel New Zealand to give ladies the benefit of their skilled advice on Corsets. One of these experts, Miss Vera Norman, will be at Hay’sLimited for a few days, commencing from Monday of next week. She will be glad to give free advice on all matters relating to Corsets. Those 4 es i rous °f consulting Norman are requested to make an appointment at Hay’s Limited Corset Department, or by telephone, 32-023. SUCH CROWDS. When Hay’s advertised last week their sensational purchase of Traced Needlework, crowds thronged the Needlework Department all day. So large was the purchase, 5000 pieces in all, that there is still a large quantity to be disposed of at One-third their usual value. # Every possible kind of Needlewbrk is included. Here are a few examples:— White Linen 5-piece Toilet Sets: usual price 3/3; Special Price 1/3. White Linen Supper Cloths, 36 x 36; usual price 8/6; Special Price 2/11. White Linen Breakfast Sets; usual price 3/6; Special Price 1/3. Coloured Fadeless Cosy Cases, made, up; usual price 2/11; Special Price 1/3. Coloured Fadeless Pyjama Cases, made up; usual price 3/3; Special Price 1/3. Cream Linen Traycloths and Centres (14 x 18 and 16 x 24) ; usual price 2/6; Special Price 1/-. Cream Linen Table Runners; usual price 4/6; Special Price 1/9. Cream Linen 3-piece Toilet Sets; usual price 2/9; Special Price lid. Ladies’ Coloured Aprons in fadeless Zampa material; usual price 1/11; Special Price 10d. Ladies’ Unbleached Aprons; usual price 1/3; Special Price 6<L White Linen Centres, crochet edge; usual price 1/11; Special Price 9d. A BARGAIN IN SUMMER COATS. 50 Lightweight Summer Coats are being offered at Hay’s on Friday at a sensationally low price. These Coats include plain, flecked and fancy designs in Summer weight All-wool Tweeds, full and half lined in Art Silk, in shades of Saxe, Nigger, Beige, Sage, Lemon, Red, Lime, Black and Fawn. In all there are eleven smart tailored styles to choose from. These Coats sell ordinarily as high as 65/-. For Friday and Saturday they are going for 29/6. THE POPULAR GOLDEN ARROW. This week’s “ Golden Arrow Special ” at Hay’s is a particularly attractive one. It is a line of brightly coloured Cushion Covers in Crash, and Afternoon Tea Cloths in similar material. These are most useful for week-end cottages, picnics, etc. All priced at 1/6.

FREE PICTURES. Every fine Friday evening at Hay’s Limited, from 7.30 to 8.30, a good programme of Moving Pictures is shown. Admission is free. Children must be accompanied by parents. NEW NECKWEAR. Some very smart Neckwear has just been opened by Hay’s, and will be displayed on Friday. This Neckwear includes all the latest ideas in Dress Accessories, ajid is offered at consistently low prices. THE NEW DRESS FABRICS. Every week Hay’s open fresh lots of Dress Fabrics, aijd those in search of smart materials at a low price will be rewarded by a visit to Hay’s. A further lot of most attractive Voiles has just been opened. Another new fabric is a Pique Voile, in smart floral designs, and new Art Silk materials are constantly being shown. By using Hay’s individual Paper Pattern Cutting Service you can make your own Frocks at surprisingly low prices. SOMETHING YOU MUST DO AT ONCE. If you are to be in time with your Overseas Christmas Gifts purchases must be made within the next week or so. Hay’s are showing an exceptionally Choice Range of inexpensive Gifts for Overseas Friends. Be sure to see this display on Friday. ABOUT THE WEATHER. The glorious weather we are having means that Bathing Costumes will be in demand. Before selecting your Costume be sure to see the well-known Speedo Costumes which Hay’s are featuring. Speedo Costumes can be distinguished by the patent Racer back, which gives complete freedom in swimming. All the champions speak enthusiastically about these Costumes. They are made of pure N.Z. wool, guaranteed, and are low in price:— Men’s 13/- 14/11 16/9 Women’s ... 14/11 18/6 22/8 ANOTHER SHOWROOM BARGAIN. This line comprises a great variety of Ladies’ 2 and 3-piece Suits in smart styles in Crepe de Chine, Celanese Locknit Fabric, Rayon. Wool Delaine, etc., in plain and fancy designs. They are value at their ordinary marked prices, which range as high as £6/6/-, but for Friday and Saturday Hay’s are marking them all at a sensational price— 29/6. The only reason for this drastic reduction is the fact that in certain instances the skirts are on the short side for the present fashion, but Hay’s can have necessary alterations made at a very small cost.