RADIO

Star (Christchurch), Volume XLIV, Issue 43, 20 February 1931, Page 4

RADIO

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AN AMERICAN ON 1931 RADIO IN THE STATES. 12,000,000 Dollars for Talent. Writing on January 10, M. H. Aylesworth, president of the National Broadcasting Company of U.S.A., that the clients of the two hundred American industries which sponsor programmes on the N.B.C. networks, together with the N.8.C., will spend more than 12,000,000 dollars (£2,400,000) for talent in the year 1931. This does not mean that the talent will receive more money in 1931 than it received in 1930, but that even a greater array will be presented. “In no other country in the world has radio broadcasting progressed as it has in the United States, and American radio programmes for the year 1930 demonstrated quite clearly the reason that there are more radio sets in the United States than in all of the other countries of the world combined. The N.B.C. plans many surprises and new features for the year 1931, and, while our mail has averaged about 250,000 letters a month, I anticipate a greater interest this year. Fart-Moving Drama. “One of the new activities in radio broadcasting is fast-moving drama or comedy, and as we have become more 'ear minded* we find it no trouble to follow the swift action of one or more voices in the dramatisation of the activities of life. The American public expects its radio to be fast-moving, interesting and newsy. In my opinion, the people are quite willing for American industry to receive full credit for the vast amount of money expended in entertaining the public, but the people do not want monotonous advertising announcements and interruptions of programmes by too much advertising. After all, radio is entirely in the hands of the public, and public opinion will always guard and guide radio in this country. A Mew Feature. “A new and distinct feature of radio’s advancement in the United States will be the gradual development of a business service for the offices of the country. I prophesy that within a short period of time every office in the United States will have a radio set, which will be of great value to the business executive. Just as radios have become a natural adjunct to the classroom, so will the radio set be a necessity in the office. While a special business service will naturally be developed for business men, there are many programme features running throughout the entire day that can give the business mind a brief rest from time to time during the day’s work. I see no reason why the business executive should not freshen his mind from the detail of the day’s business with a background of radio music, so controlled in volume as not to interfere with the activities of the office. The Future. “Radio broadcasting in the year 1931 will grow in importance in presenting many sides of public questions which are so important to the country’s progress. Radio will not only entertain but will present even more effectively in the future the issues of the day. In other words, we look forward with anticipation to the most interesting year in radio broadcasting. It is fine to know in these days of temporary depression that cheerful music is entering the homes of all the people without direct tax or cost, due to the fine co-operative spirit of American indus-TO-NIGHT’S CONCENTS. IYA, Auckland (329 metres). 8. Studio concert during which there will be a talk by Lady Baden-Powell on “ The Girl Guides.” 2YA, Wellington (416 metres). 8.0: Chimes. Note.—This programme is subject to interruption to permit of a relay of a sound film feature from

the Majestic Theatre. 2YA Orcliestrina, ‘‘ Fra Diavolo,” “Ecstasy.” 8.15: Baritone, Mr A. W. Beckford, “ The Sailor’s Paradise,” “ Captain Mac,” “ Farewell, Thou Outbound Ship.” 8.27: Mrs Mildred Kenny’s Guitar Orchestra, “ Here Comes the Sun,” “E Pari Ra.” 8.35: Sketch, The Sketchers, “ Charity Begins at Home.” 8.53: Orehestrina, “Gaiety Girl,” “ Pere de la Victoire.” 9.0: Weather report. 9.2: Orehestrina, “The Belle of New York.” 9.12: Mezzosoprano, Miss Anne Davies, “ The Lotus Flower,” “Were My Song with Wings Provided.” 9.17: Guitar Orchestra, “Hawaiian Sunset,” “ Hoea Ra.” 9.24: Orehestrina, “ Favourite French Songs,” “II Bacio.” 9.3 2: Dance programme:— Foxtrots, “Right or Wrong,” “Go Get ’Em, Caroline,” • “ Have a Little Faith in Me,” “ Love.” 9.44: Waltz, “ Marosovia Waltz.” Foxtrots. “ Ev’rytliing’s Rosy Now,” “ Egypt,” “ Harmonica Harry.” 9.56: Vocal, Mildred Grizelle, “Under the Spell of the Moon.” 9.59: Foxtrots, “Should I?” “Those Old Sweethearts of Mine,” “ My Blue Ridge Mountain Home,” “Like a Dream.” 10.11: Polka, “ Polka Melody.” Foxtrots, “ Sing, You Sinners,” “ We’ll Be Married in June,” "Black Horse.” 10.23: Vocal, Tommy Weir, “ Waiting Through the Night.” 10.26: Foxtrots, “Watching My Dreams Go By,” “ Keep on the Sunny Side,” “ Where the Golden Daffodils Grow,” “Whip-poor-will.” J 0.38: Waltz, “Always in My Heart.” Foxtrots, “ Apart From You,” “ Because I’m Lonesome.” 10.47: Vocal, Mildred Grizelle, “So Sympathetic.” 10.50: Foxtrots, “ Telling it to the Daisies,” “ Exactly Like You,” “ Love Me in My Dreams,” “ Ro-ro-rolling Along.” 11.2: Close. 3YA, Christchurch (306 metres). 7.0: News session. 7.30: Dialogue, Messrs D. Cossgrove and W. Melbourne, “Radio Service.” 8.0: Selection, Debroy Somers Band, “The Singing Fool.” 8.8: Mezzo-soprano, Miss Lucy Fullwood, “ There’s a Song Down Every Roadway.” Valencia Quartet, “ There Was a Jolly Miller,” “ Begone Dull Care.” 8.15: Studio Octet, “ Suite—Ballet Piquant” (Parker). 8.24: Contralto, Miss Jean Johnson, “ Love the Pedlar.” Tenor, Mr T. G. Rogers, “ There is a Valley." 8.29: Piano, Miss Merle Miller, “Waltz in A Major” (Levitzski), “ Prelude in G Minor ” (Rachmaninoff). 8.34: Soprano. Miss Cicely Audibert, “ Messagero Amoroso,” “Love.” 8.40: Organ, Jesse Crawford, “' Diane,” “ Souvenirs.” 8.46: Violin, Mr Arthur Gordon, “ Ist Movement—B Minor Concerto.” 8.52: Bass, Mr E. J. Johnson, “Mother O’ Mine.” Valencia Quartet, “It Was a Lover and His Lass.” 8.58: St Hilda Colliery Prize Band, “ The Flying Squad.” 9.1: Weather forecast. 9.3: Studio Octet, “ Veronique ” selection. 9.13: Miss Johnson, “June Music.” Valencia Quartet, “ All Through the Night.” 9.18: Mr Gordon, “Nocturne,” “In Alt Wien.” 9.24: Mr Rogers, “ Bombardier.” Valencia Quartet, “Sally in Our Alley.” 9.30: Organ, G. T. Pattman, “ Song of the Soul.” 9.34: Miss Audibert, “Roses Softly Blooming,” “ In My Bouquet of Memories.” 9.40: Studio Octet, “ Bal De Noces,” “Hungarian Dance No. 5" (Brahms). 9.49: Mr Johnson, “The King's Minstrel.” Valetta Duo, “Arise O Sun.” Valencia Quartet, “ Sleep Gentle Lady.” 9.55: St Hilda Colliery Prize Band, “Gill Bridge.” 10.2: Close. 3ZC, Christchurch (50 metres). 7.0 to 8.30 Evening concert session on short-wave. 4YA, Dunedin (461 metres). S.O: Great Symphony Orchestra, “Jolly Robbers.” 8.9: Baritone, Mr R. W. Fox, “ The Wearing of the Green,” “Rose of Tralee.” 8.15: Popular hits, Kenz Orpheans: “You Brought a New Kind of Love to Me,” “ Under a Texas Moon.” 8.22: Organ, Reginald Foort, “ Just Like' a Darby and Joan,” “ Love Lies.” 8.28: Soprano, Miss D. Mackay, “The Four Maries.” 5.31 : Piano and Saxophone Novelty. Mr K. MacDonald and Mr J. M’Caw, “Happy Feet." 8.35: Bass, Mr F. Watt., “ The Village Blacksmith,” “Where My .Caravan Has Rested.” 8.41 : K>nz Orpheans: “ Livin’ in the Sunlight,” “I Love to Hear You Singing.” 8.49: Chorus and Orchestra of Berlin State Opera, “Huntsmen’s

Chorus.” 8.52: Contralto, Miss O. Burt, “A Prayer to Our Lady." 8.55: Kenz Orpheans, “Persian Moon.” 9.1: Weather report. 9.3: National Symphony Orchestra, “ Orpheus in the Underworld.” 9.11: Mr Fox, “For the Green.” 9.14: Kenz Orpheans, “The Kerk Step," “Evening Star.” 9.21: Miss Mackay, “ In the Chimney Corner,” “ The Star.” 9.27: Banjo, Mr J. M’Neil, “My Lady Jazz.” 9.31: Chorus and Orchestra of Berlin State Opera, “ Spinning Chorus.” 9.35: Mr Watt, “The Mighty Deep.” 9.39: Kenz Orpheans, “ Fascinating Vamp,” “ Midway Rhythm." 9.47: Miss Burt, “Soul of Mine,” "The Beloved Sleep.” 9.54: National Military Band, “ Prairie Flower,’ “Lynwood.” 10.0: Close.