PRICE CUTTING.

Star (Christchurch), Issue 18786, 15 June 1929, Page 4

PRICE CUTTING.

To the Editor. Dear Sir, —It is rather a problem to ask members of Parliament to adjust this matter. The remedy lies with the proprietors of businesses themselves. The big firms in the city have always more or less cut prices, but that is no reason why the suburban shopkeepers should do the same. The large city house has a very big overhead expense, and price cutting methods are the means of helping to keep his turnover up to the required standard. All reasonablyminded customers of suburban shops must realise this point, and do not expect to buy quite as well in the suburbs as in the city. A way out of the difficulty would be for the proprietors of businesses in suburban shopping areas to agree upon a scale of charges as near as possible, and stop attempting to compete with city price cutters. Suburban customers get efficient service from their shopkeepers and are prepared to pay something for the convenience of shopping near their homes and give the seller his legitimate profit. An arrangement as suggested would. I am sure, help the small man. to get on his feet. Price cutting in suburban shopping areas is not warranted and cannot be afforded, and by reasonable customers is not expected.—l am, etc.. UNIFORMITY.