ADVERTISING HOARDINGS.

Star (Christchurch), Issue 16833, 8 September 1922, Page 6

ADVERTISING HOARDINGS.

TO THE EDITOR. Sir, —1 agree with your correspond • ent “ It pays to advertise. 55 Some of our waste spaces that too long were a dumping ground for rubbish of all sorts and a playground for city curs have been effaced by the boards of zin advertising firm. I think it is admitted that the result is a decided improvement to the streets of Christchurch, infinitely to he preferred to the old tin fences covered with decayed papers of various brilliant hues. The sooner the public awake to the fact that “it pays to advertise,’ 5 and that this is the age of advertisement, the better. The signs displayed are agreeable or otherwise as the state of the nerves or livers for that day dictate. Whilst agreeing with hoardings of the above type and the placing of the same, I wish to protest against the action of some few of the Churches in displaying large placards in their consecrated grounds advertising the fact that prohibition is the panacea for all our ills. This type of advertising debases the purpose of the Church, branding it as a political institution. In fact, could it- not be considered the thin end of the wedge, and may we not expect applications for space advertising that Mr Bung’s pale ale for anaemic people is highly recommended by the medioal faculty?—l am, etc. A PLACE FOR EVERYTHING. AND EVERYTHING IN ITS PLACE.