CONFIDENCE.

Star (Christchurch), Issue 16452, 14 June 1921, Page 8

CONFIDENCE.

WHAT GIVES IT TO YOU ? What gives you confidence in the qual.ty of the jewellery or silverware you buy ? You cannot always judge the quality of an article by its appearance; you cannot always rely upon what you are told. What then is the basis of vour confidence? There is just one true guide to quality—and it is infallibleIf the name of the jeweller is one which stands for high duality and fair dealing, you are safe in buying, for the jeweller's reputation depends upon the qual tv of the goods lie sells. The name of Jones and Sons, manufacturing jewellers, 278, High Street has always been associated with good quality and best value. Upon that pledge has been built one of the greatest jewellery businesses of Christchurch. a business that has faced the vicissitudes of time for over thirty years. Does it not stand to reason that a firm established for that long period must have built itself on the rock of straight dealing and integrity? Jones and Sons’ reputation for highclass work is not confined to N.Z. for Mr Jones’s work has taken medals in N.Z., Australia, Paris and London. Mr Jones’s grandfather was for many years head engraver 'for Garands, Crown Jewellers. London, where Mr Jones served his time, and Mr A. W. Jones, the present head of tho firm of Jones and Sons, served an apprenticeship of five years under his lather at the engraving and ten years at the watchmaking. No wonder the firm’s reputation for reliable work is so well known in Christchurch, and it is not surprising the firm is so busy. There is no jewellery firm in N.Z- so well equipped for undertaking watch and jewellery repairs, or the re-making of old jewellery into latest designs. Reliable work, moderate charges and entire satisfaction is this firm’s aim. 1