Page 7 Advertisements Column 2

Star (Christchurch), Issue 12083, 11 August 1917, Page 7

I \ V- in the £ Discount VOU are cordially invited to view what is newest For Ladies: For Millinery, Blouses Coats, Fabrics Neckwear Hosiery and Gloves Shirts, Hats, Ties Coats, Suits Etc. Also Spring Shipments of Art Drapery and Furnishing, These Goods again emphasise the extraordinary purchasing power of your money if spent at Make a point of seeing our New Millinery the showing is now complete, and the prices are exceedingly moderate. Our Juvenile Department is particularly well stocked with all the requirements for the smallest boj'S to the biggest youths. Our prices are lowest consistent with good quality. EVER AT VALUE GIVING Novelties by every Mail

An Easy Dry Shampoo! You must keep the hair always clean, bat there's no need to wet it; too often. Every other day just sprinkle a littlo Icilma Hair Powder lightly oyer the hair—leave for as long as you can spare the time—then brush well out You will be surprised how bright and clean your hair will always be. Icilma Hair Powder is "just the thing" for your hair when you cannot spare time to wash it, or when you hava a cold or are ill. It is the only dry shampoo that readily_brushes out." No trouble—no wetting—ao .danger. <nr Hair Powdesr (For DRY Shampoo) 3d per packet, 2jG large box , At all ChemitU Icilma Preparations are BRITISH and BEST