WORLD TRADE.

Star (Christchurch), Issue 11756, 21 July 1916, Page 1

WORLD TRADE.

*w ' AFOMWAR. (By CI-lAJJLES F." HTGKAIL one of Britain's Business. Experts.) The bulk of tho trade of ihc world will. jro to the nation that goes after it properly—tho .nation that supplies r.-hat is wanted -it a. fair inice. I believe that The United States has the bast chance if she takes-advantage-of her magnificent opportunities. She can fight for trade while we are fighting for our honour. But mistake not, ye business men on the other eide oir the Atlantic, that you are going to have the old Britain as a competitor in the future. New ideas are being horn in these days of strife—new men worthy of your rivalry -are appearing on Britain's business horizon. The old self-satisfied methods are passing. New energy is entering Britain's industries. Tho war is working a wonderful change for the betterment of business. The ""take it. or leave it'"' days are passing—they will never come again! Great Britain's manufacturers are alive to the meaning of standardisation. They know now that to meet competiton "they must make a better article for the same money or as good an crude for less money. America and the United Kingdom will be the world's manufacturing team. Prosperity beyond our wildest dreams is coming'to these two nations. But don't wait till tho war is over. That is the fatal business mistake. Get readv. Make your plans. Lay the foundation-stone of bigger business. Don't haggle. Build for .success and not for mere money-making ; Money-, making is the easiest, thing in the world: if you are worthy of success it follows as night fcllov.-s day. •' An Englishman's word js his hoiul." and""'Americans give, tho "reatrst value in the world," are common savings. i/cin them together and no other "notion or nations can ever beat- the combination. An exhibition ot' ainny of Great- Britain's products will 'Ysent to Norway, Sweden .''.ml benmaru very shortly. Another exhibition is in preparation for South Africa and India. A bold bid for business on a. largo scale is being made in many directions, Induskm. to Great Britain before the war are being revived on sound lines. The resources of this country are so enormous that- one gots shocks almost hourly. The correspondents do not see these things: they are here for war—not business—news. They sec business from the. lunch table at the Savoy or the Carlton —tired with their struggle' to bent their rivals with the tribulations of a nation at rrar: they are dodging between the "wash-line" of Downing Street and that place somewhere in France miles behind the firing line! America gets no business news. I have yet to meet a British business man who has seen a Zeppelin, heard a gu:i or is in a panic! Such is the nation to-day that will, wkh vonr&elvcs, sway the business of tho world tonior-i row. Are you getting ready? I wonder, —»——J———l lIIIIH n