THE WORLD'S NEWSPAPERS

Star (Christchurch), Issue 11669, 8 April 1916, Page 1

THE WORLD'S NEWSPAPERS

At a. recent meeting of the Column "Club. Manchester, Mr Hubert Peet, editor of '"Sell's World's Press, spoke on -'The World's Newspapers.' . Discussing the effect of the war upon the Press, Mr Peet said that war news had sent up some daily papers' circalation. by 50 and 100 por As for tlio magazines, there was a big slump at the beginning, but some of the best and longest founded had not only returned! to the normal, but the normal was steadily rising. In regard to circulation, he corrected a popular misapprehension in that beyond a certain point the more copies sold the more tlie loss on the circulation. In actual casualties during tlio war period ths- newspapers had had few". In the first two months of the war there was onlv a record of thirty weeklies having "absolutely gono out. Several changed from weeklies to monthlies, and there had since been a good many deaths, but the deaths since the bediming had been to a great extent balanced by new papers existence. Making up a. listin March, 1915, ho found, that m fifteen^ including wm months of war, papers had dropped out. A French journalist hadjaaMT tr . that there was «vory that nftor the war. wissn things had' return Od to formal. SwnA pape» were likely to tr.k.9 on the guise of Amencan Janer* both presenting n«nra and ad?SitTsmg It was for every business man to «ee that advertisements jjw mad® as interesting as the news. Across the Atlantic this was appreciated. Mr Peet devoted much of lus address to* the discussion of newspapers in America. In America the their newspapers more, while we believe in them more." As regards advertiseSent, they wore, Mr Peet Mud, » far as his experience went, tlie most honest thing in the American papers.