ADVERTISING NEW ZEALAND.

Thames Star, Volume LXV, Issue 18243, 17 July 1931, Page 4

ADVERTISING NEW ZEALAND.

Immediately following the decision of the Matson Line to run & service between Auckland and San Francisco, that company, states a report from San Francisco, ordered an advertising campaign featuring New Zealand in 16 leading newspapers in 13 important cities in the United States.

These papers have a combined daily circulation of more than 3,500!,000 copies, and include the outstanding journals of the country, such as the New York Times, Chicago Tribune, Boston Transcript, Cleveland Plain Dealer, and Detroit Free Press in the East, and the Los Angeles Times and Examiner, the San Francisco Chronicle and Examiner, and the Oakland Tribune and Post-Inquirer, on the Pacific Coast.

In addition, this company has distributed to leading tourist agencies through the country a handsome illustrated folder entitled "Scenic New Zealand." Printed in eolo'.!

with pictures of Mount Cook, Rotorua, and other New Zealand attractions, the folder will do much to educate the- American public on the value of a trip to the Dominion. "We are working energetically to stimulate interest in New Zealand, Australia and the South Seas," said Mr John E. Ryan, general passenger mnager of the Matson Line, discussing this programme, "and tourist agencies tell us they have many prospects for trips to these regions. We have every reason to beliive that New Zealand travel will show 'a steady growth from season to season. With the advent of magnificent new ships on this run early in 1'932, we will have a new induceriient to persuade people to go,to the South Seas, instead of to Europe or the Mediterranean, or the North Cape, and a new era in South Sea travel will, be,.started."