Page 2 Advertisements Column 7

Thames Star, Volume LXV, Issue 18241, 15 July 1931, Page 2

Why—you may ask, if you don t know —is toasted tobacco considered so superior to untoasted? Well, that's an easy one!—because it IS superior. Sounds like a lady's reason! Fact, all the same! Before the toasting process was invented you couldn't buy tobacco free from nicotine for love or money. There wasn't any. There's plenty now. All our choice New Zealand tobaccos are toasted. Hence their delicious flavour and unique bouquet. Yes, and better still, they are free from the poisonous nicotine that you may smoke them ad. lib. without the slightest injury to your health. Can you do that with the untoasted tobaccos?—and all the imported tobaccos are untoasted. No, you cannot! Full of nicotine as they can stick! There are only four brands of toasted: Riverhead Gold, Navy Cut No 3, Cavendish and Cut Plug No. 10. And it's just as well to bear that in mind when buying, for imitations are appearing on the market. But "imitation Is the sincerest form of flattery," remember.—Ad.