Page 6 Advertisements Column 2

Thames Star, Volume LXIV, Issue 17833, 7 March 1930, Page 6

WHY ADVERTISING PAYS. You hear a page cost £6OO. That single page potentially exposes its attention to hundreds of thousands of readers, perhaps at a cost of less than one penny per copyl Of course, it is impossible to tell how/many readers were influenced by the advertisement, even though the 'most alluring sample is attached. But there is a way for the advertiser to find if his advertisements pay—in the payment of dividends despite world cataclysms and depression. Advertising, when effectively done, is one of the most efficient and economical of all the tools of modern business. It quite often does more work, in less time, per pound spent than any other form of commercial effort. It not only, calls attention to a pro-