Page 3 Advertisements Column 4

Thames Star, Volume LXIII, Issue 17763, 10 December 1929, Page 3

XMASSALE £IOO Worth of Toys StlPfffiiiEfjfSW ,w » 1 be Given Away. Buy Early II , A 4/- Gift given with every 2Or purchase; 2/- Gift with every 10/-J 1/-Gift with 5/Purchase. GENUINE XMAS GIFTS. . II JKicnarfisoii^ Opposite White's Garage.

_WHY ADVERTISING PAYS. You hear a page cost £6OO. That single page potentially 'exposes itt> attention to hundreds of thousands of readers, perhaps at a cost of les& than one penny I per copy. - Of course,* it is impossible to tell how many were influenced b> the advertisement, even though the most alluring send-the-coupon-for-free sample is attached. But a way for the advertiser to find if his advertisements pay—in the payment of dividends despite world cataclysm* and • depression. Advertising, when effectively done, i one of the most efficient and economical of all the tools of modern business. It quite often' does more work, in less time, per pound spent than any . other form of commercial effort. It not only calls attention to a product and helps to inform the reader of new methods which aid to moro comfortable living; it not only thus makes possible lower costs to both producer and consumer, but it creates continuity of production, thus preventing periodic lay-offs of workers—and it protects the consumer against fraud! • '