Page 3 Advertisements Column 1

Thames Star, Volume LXIII, Issue 17759, 5 December 1929, Page 3

10 Days— ——lo Days XMAS BARGAIN Drapery, Clothing, Mercery, Millinery, Furnishings, Etc. AT Bargain Sale Prices Huge Reductions in Every > Department Geo. Martin, Corner oi Pollen and Cochrane Streets., is: Thames

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WHY ADVERTISING PAYS. You hear a page cost £6OO. That single page potentially exposes its attention to hundreds of thousands of readers, perhaps at a cost of less than one penny per copy. Of course, it is impossible to tell how many readers were influenced by the advertisement, even though the most alluring send-the-coupon-for-free sample is attached. But there is a way for the advertiser to find if his advertisements pay—in the payment of dividends despite world cataclysms and depression. Advertising, when effectively done, is one of the most efficient and economical of all the tools of modem business. It quite often does more work, in less time, per pound spent than Any other form of commercial effort. It not only calls attention to a product and helps to inform the reader of new methods which' aid to more comfortable lining; it not only thus makes pqssible\ lower costs. to both producer and consumer, but it creates continuity of production, thus preventing oeriodic lay-offs of workers—and itifhtotects the consumer against fraud tv

When' motoring around Paris, a visitor was struck by the. fact that nine out of ten of the children who just escaped the chariot wheels of tho thousands of passing motors were wearing scarlet berets. At first she thought this was some sort of national emblem, a kind of renaissance of the • revolution ae it were, but later discovered that the brilliant headgear was worn as a kind of danger sign for motorists. Adorned until this brilliant headgear the child playing on the road attracted the notice of the most negligent motorists, and the fashion had already saved some scores of y6ung lives.