WHY ADVERTISING PAYS.

Thames Star, Volume LXIII, Issue 17679, 2 September 1929, Page 6

WHY ADVERTISING PAYS.

Advertising, when effectively done, is one of the most efficient and economical of all the tools of modern business. It quite often does more work, in less time, per pound spent than any other form of commercial effort. It not only calls attention to a product and helps to inform the reader of new methods which aid to more comfortable living; it not only thus makes possible lower costs to both producer and consumer, but it creates continuity of production, thus preventing periodio lay-offs of workers—and it protects the consumer against fraud I iou hear a page cost £6OO. That single page potentially ex\poges its attention to hundreds of thousands of readers, perhaps at a cost of less than one penny per copy. Of course, it is impossible to tell how many readers were influenced by the advertisement, even though the most alluring send-the-coupon-for-free sample is attached. But there is a way for the advertiser to find if his advertisements pay—in the payment of dividends despite world cataclysms and depression.