Topical Points.

Thames Star, Volume XLVI, Issue 10128, 9 December 1911, Page 4

Topical Points.

The public pays for your publicity. When the "ad's" away there's time to play. He who advertises must pay the printer. Society makes dudea s»d other things. It's a bad business that .won't respond to advertising. ■People have learned to distinguish the truthful advertiser from the Matent behind-the-times (storekeeper whc believes that, so. long as he claims tc have the best goods on .earth, or un tier the earth, or within wireless dis tainCe of the earth, people will breafc their hecks trying to get tolhis counters in the forefront of the crowd. The business man who fears to a.t- . tempt advertising because he figures it as an "exrerise" is blind to his own ' interests. We personally know several men who, because they one© tried advertising to the extent of a cheaplyprinted hand-bill and 1 didn't find it i necessary next morning to call on the police to keep the crowds of eager btiyera from swamping their store, loudly and solemnly aver that "admtism'cr doesn't pay." A soft answer tumeth away no