Page 3 Advertisements Column 3

Timaru Herald, Volume CLV, Issue 22790, 14 January 1944, Page 3

An Auckland joker, thinking to take a rise out of his tobacconist the other day. asked him if he’d any tobacco that positively wouldn’t burn the tongue or irritate the throat. “Why. yes,” replied the whiff merchant, “several!” The joker looked incredulous. "Most tobaccos act, like that if you smoke more than a couple of pipes of them at a time,” continued the tobacconist, “if you ask me. but not the toasted brands. They’re different. They neither burn the tongue nor Irritate the throat, not even if you smoke ’em till the cows come home. Toasting does it. It’s the manufacturers’ own process and the only one. It neutralises the nicotine, and for flavour and bouquet there’s nothing to touch these tobaccos. They are unique. And, mind you, that all I’m telling you is generally known, is proved bv the demand for Cut Plug No. 10 (Bullshead). Cavendish. Navy Cut No. 3 (Bulldog!, Riverhead Gold Desert Gold and Pocket Edition. I ought to know, because I sell more of them than of the imported.” And thus another convert to "toasted” was made. ...