Page 2 Advertisements Column 3

Timaru Herald, Volume CXLVIII, Issue 21576, 12 February 1940, Page 2

The increased demand for tobacco reported everywhere by “the trade,” is one of the most hopeful signs that things are “looking up,” and that the clouds are beginning to roll by at last! Tobacco is one of the last commodities to be seriously affected by bad times, and one of the first to benefit when times improve. Another point observed by tobacconists is that smokers are becoming more discriminating in their choice of the weed. Some of the oldfashioned brands are finding less favour than of yore. The modern demand Is for something with a really choice flavour and an appealing aroma. Coarse, rank tobacco is not much fancied now. Our well-known toasted brands, so delightfully pure, so thoroughly enjoj'able, and so harmless (the result of toasting) have educated and refined the public taste. Hence the general preference for Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. Sweeter, more fragrant, or more soothing tobaccos cannot be had. They' are not manufactured. Of course they are imitated. So beware