Page 10 Advertisements Column 5

Timaru Herald, Volume CXLVII, Issue 21508, 22 November 1939, Page 10

“YOU’LL CATCH ME BENDING NOW” "Once upon a time, you’d never have caught me bending in my corsets. I couldn’t. But I can bend about and work in a Nu-Back just as if I wore no corsets at all.”

Nu-Back is the one corset in which you con really bend. See the sliding waist section in the back ? That’s the secret. The top of the garment overlaps the lower part there. When you bend, the foundation can actually lengthen 2to 3 inches. Straighten, and presto! That ‘extra’ is no longer there. It has telescoped back into place again. So, however much you move, your Nu-Back STAYS PUT without any strain or stretch. This means . . .

D ra & or stra,n on shoulder straps. 'V k ° n tQ tr J No 'ynking Jown’-btiauJt tbtrts no ‘ridiw’ nf. ~"\ Z v.y/W y _ firmer fit, because no room need be allot rd for movement. i IrWßh’' i /If/ X • s \\ % \W / ® I V \\\ % I I \ \ \ \ \\ ■s» I \ \ \\ \\ v 1 LLM VaO \ f \ \ \ ° \ I j jCO x yV I 1 /jy/sy FW'//iF JIFx/'W 11 This wonderful Nu-Back feature can now s ‘ » ||g be had in beautifully light foundations for ' 4 t^ie X oun B an d slender, as well as for BSSaffi, i r heavier types. In wrapon, stepin or controlette style. SO 1 FiSiW./ HB H i ■ • FINER, MORE DELICATE Ilr lH B fl The new Lux flakes are far llill H smaller than the old and '/ actually twice as thin. H illK * TIMES QL’ICKER DISSOLVING I II I I ißkLs Because it's so much finer, BItI L ' lc new L ,IX dissolves in a i !> i L quarter the lukewarm K I;r liim That extra Kjtgt . i| | J safety for things. •NEW. BIG PMKET at the same price usual. Inilllllli Look for II llUlHklAll I made in new ZEALAND 5.330.15 NZ ——■ /ldvelyandA if soeasy \ \ te'O- < I F|NE .?JS L- y T'vJb TO CARE FOR \ SOECONOMICAIX : NEW LUX WITH THE / NOW-SAVES MV ) \ is/ safer f/-rfiyy . I new quicker-. /1 hands when \ / THAN EVER ) i/kl-, . / / / DISSOLVING 1 /■■ WASHING- DISHES, ) FOR OUR ! / fit !■' LUX! INSTANT j'— V To °- ffkZ 1 PRECIOUS I \ AM V] I LATHER IN 4 ■ L LUNDIES and // \ \ \ luke-warm 1 \STOCKINGS/ 4 ( \ \ water! / -T—II