Page 16 Advertisements Column 6

Timaru Herald, Volume CXLV, Issue 21181, 31 October 1938, Page 16

What Ho! Professor Einstein, the famous scientist says that he finds sucking an empty pipe “just as soothing and satisfying as smoking a full one.” Fortunately for the future of the tobacco Industry the sucking of empty pipes as a substitute for smoking is not a bit likely to catch on. Many a smoker, it’s true, has stuck an empty pipe in his mouth and tried hard to believe it’s “just as good,” not from choice but from necessity. The Professor should try again. If he craves something really “soothing and satisfying” he’U find "toasted” fills the bill, but never again be content with sucking an empty pipe. The renowned pipe brands. Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog) and Cavendish owe their tremendous popularity to their splendid quality Sweet as a nut, they’re as full of comfort as they can be; comparatively harmless, too, because they’re toasted, and there’s no “bite” in toasted, while the two other toasted blends, Riverhead Gold and Desert Gold appeal irresistibly to cigarette lovers who roll their own. ....