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Timaru Herald, Volume CXL, Issue 20261, 9 November 1935, Page 2

Did you ever watch a man choosing a pipe? The choosing is a guide to character. Your plain practical man generally prefers a stout serviceable pipe with a capacious bowl, so does the very heavy smoker. But the chap who indulges only very moderately usually selects a pipe with a fine polish on it, a iongish stem and a small bowl. Tastes differ again when it comes to the weed. Some men will smoke anything so long as it’s tobacco. But others there are, (and these form the majority in New Zealand), who are “tobacco conscious” —and must have “the best.” To this category belong the innumerable admirers of “toasted” who find it answers all their requirements, being of delicious flavour and unequalled bouquet. Soothing, comforting and worrydispelling, also harmless because toasted, which ingenious process eliminates the poisonous nicotine and leaves the tobacco pure, sweet, cool and mellow. The original toasted—Navy Cut No 3 (Bulldog), Cut Plug No. 10 (Bullshead). Cavendish, Riverhead Gold and Desert Gold, owe their popularity to their outstanding merit