Page 5 Advertisements Column 3

Timaru Herald, Volume CXXXVIII, Issue 19959, 17 November 1934, Page 5

The best cigarette NEWS for over 40 years ♦ ♦ ♦ a filter-tip that holds throat irritants in check THROAT irritants cannot be removed from tobacco in course of manufacture because they only assert themselves when the cigarette is being smoked. They are a byproduct of combustion. And the filter-tip contains the only substance known to science capable of holding them in check. That is why men and women who value physical fitness are welcoming “ du Maurier ” Virginia the cigarette that can truly claim to be non-irritant. Another reason is that the filter-tip reveals a wealth of flavour and fragrance hitherto hidden. By cutting out the bad, the good is emphasised. Fine Virginia leaf becomes even more delectable. The proof is in the smoking. §§s • m & ON A Professor A. M. Low, D.Sc., Ph. D.. M.1.A.E., etc., the distinguished Scientist and Research Physicist, says : nple The flu Maurier filter-tip i ana effective application oj a recognised scientific principle .... The materials of irhich it is composed posthe specific properly of trapping the. it an part iclcf of •lective capacity proper flavour of appreciated.” vhich. permit the cigarette to THE du Maurier filter-tip has seven tangible advantages ... It protects the lips and teeth from stain ... It retains irritant “acrids” and is, therefore, the only effective method of preventing smoker’s throat ... It collects tobacco tar, thus guarding physical fitness . . - It stops bits of tobacco getting into the mouth ... It avoids burning the tongue ... It makes the smoke delightfully sweet and cool, bringing out the flavour ... It gives a cleaner, healthier and more satisfying smoke. NEW PRICE NOW FOR 10 8d du MAURIER FILTER TIP VIRGINIA ed by the Manufact of du Mciurier Ciga s, 217 Piccadilly. London. W-l f*.?, . v. i Va SI b ' \*& 2% ' ! I V 1 np i ’SS& LONDON. .PARIS..BERLIN.. ROME.. . are at your finger tips RADIO’S RICHEST VOICE CRAFTSWOOD CABINETS BEAUTY, QUALITY, TONE NEVER BEFORE SUCH WONDERFUL PERFORMANCE A turn of the dial brings you entertainment, not only from your favourite Australian and Xew Zealand Stations, but front all the great Stations of the World. With the all-wave, all-world, 1935 “ SPARTON» you lisi.ve t.liem all. A FREE Home Trial will prove “Sparton’s” LJNM.ATCHABLE VALUE . . ’Phone