Page 2 Advertisements Column 3

Timaru Herald, Volume CXXXVIII, Issue 19862, 27 July 1934, Page 2

"Well, I ought to know something about tobacco," said a Gisborne purveyor of the weed to a reporter, “been in the trade for 50 years. No cut up to be had in New Zealand in those days. Everybody smoked plug. Now it’s the other way about, and everybody smokes cut-up. Has the toasted New Zealand cut into the trade in American? You ask. Yes it has. I started to stock toasteci New Zealand as a side-line. Now I reckon it’s my best seller. The five toasted brands: Riverhead Gold, Navy Cut No. 3 (Bulldog), Cavendish, Cut Plug No. 10 (Bullshead) and Desert Gold are in demand all the time. The toasting these brands get when manufactured is largely responsible for their popularity. Next to no nicotine in any of them. That’s what toasting does! You never hear or read of heart or nerve trouble amongst smokers of toasted. It’s 100 per cent. pure. That do you for an item?” The reporter shut up his notebook. “Thanks,” he said, “it will!”—and it has! ....