Page 10 Advertisements Column 2

Timaru Herald, Volume CXXXVII, Issue 19806, 23 May 1934, Page 10

The superstition that it’s unlucky for three persons to “light up’’ from the same match is as old as the hills. It is said to mean death to one of the trio before the year's out. Present writer doesn’t know whether it’s true, but he does know it’s unlucky to lend tobacco to “an absent-minded beggar,” because he may (and often does) pinch your pouch instead of returning it. It’s wiser also not to oblige with the loan of a silver match-box unless you are quite sure the borrower is O.K. On the other hand your luck is in if you contrive to borrow New Zealand “toasted” at a picnic, say, or on a long railway journey, when you have forgotten to bring your own. Nothing like “toasted” to enhance the joys of picnicking or relieve the monotony of a long day in the train. You can puff this famous tobacco for hours on end without tiring of it—or burning your tongue. It’s toasted! Only five brands: Riverhead Gold, Navy Cut No. 3 (Bulldog), Cavendish, Cut Plug No. 10 (Bullshead) and Desert Gold