Page 11 Advertisements Column 2

Timaru Herald, Volume CXXXVII, Issue 19670, 12 December 1933, Page 11

ANSWERING THE QUESTION: “WHY ADVERTISE IN THE NEWSPAPER?** IMS '<v i- £.\ \ \ rtVi MM \*V iNVIt*s Read When the Reader is Relaxed! Advertisers have long known that sales messages have greater strength if they are read at a time when readers are relaxed . . . unhurried ... when they have time to enjoy the news, features, articles, and the advertisements. Therefore, your best medium for presenting your advertising story Is the dally newspaper! A family Institution in the Dominion, it finds a ready welcome In practically every home —and from every reading member of the family. Unlike other forms, it does not endeavour to catch the eye of the public when Its attention Is in traffic or elsewhere. When the man in his office or his v ome picks up his paper he Is prepared to spend a pleasant half hour reading. And for economy no other medium can approach it • « « ADVERTISE IN THE NEWSPAPERS DON’S ze Suggestions for "czrjona/. PURE SILK HOSIERY. A Special Value Sheer Number of Finest Light Weight Pure Silk—--3/11 Pair FULLY FASHNIONED PURE SILK HOSE. Don's Being Hosiery Specialists have Four Outstanding Numbers in standard brands— At 4/11, 6/11. 7/11 and 9/11 Pair SILK UNDERCLOTHING SETS, comprising Vests and Knickers to Match Boxed in Neat Gift Boxes— 5/11 the Set SILK GLOVES Our Best Makes include "Van Raalte" and "Kayser"— fc/11, 3/11 and 6/11 •LUSTRE'* LADDER PROOF SILK KNICKERS and VESTS in Salmon, Sky, Apple. Fawn and White. Surprisingly Good Quality— for 2/11 a Pair SKIN GLOVES —"Keep warm the hand of friendship". A Splendid Selection of Doeskin, Kids and Nappas— At 7/11. 9/11 and 12/6 Pair SINGLE HANDKERCHIEFS. Daintier than ever for l ! Id, 9d, 1/-, 1/3 BOXES OF FANCY HANDKERCHIEFS— From 1/-, 1/11. 2/11. 311. 4 6. 6/6 to 8/6 ANY OF THE ABOVE WII.L BE PACKED IN GIFT CONTAINERS COME AND SEE FOR YOURSELF—AND PLEASE COME EARLY DON’S The GIFT SHOPS STAFFORD STREET AND THE ARCADE