Page 4 Advertisements Column 1

Timaru Herald, Volume CXXXIV, Issue 18831, 20 March 1931, Page 4

Winter Underwear can be Dainty and yet Warm 36m. CREAM WINCEYETTE in Cosy Twill Weave, Best Wearing Quality— 1/3, 1/6, 1/9, 1/11 Yard 36in. COLOURED WINCEYETTE, in Blue, Peach, Hello, Green, and Pink. By the Best Makers—1/3, 1/8, 1/9 Yard 37 and 38in. PRINTED WINCEYETTE in Twill and Plain Weave in Creme and Coloured Grounds. Best Quality Only— 1/U Tard 86in. WHITE FLANNELETTES. Proved Qualities Only. At Farmers’ Keen Cut Prices—1/3, 1/6, 1/8, 1/11, 2/- Yard 301 n. WHITE FLANNELETTE. The famous “Swanella" Brand. A Useful Width—1/-, 1/3 Yard 27in “HYGROSCOP IC DIAPER.” The Genuine Nursery 1/6 Yard Cloth. Best Quality—FOR MEN’S PYJAMAS—LADIES’, TOO. 36in. STRIPED FLANNELETTES for Cosy Pyjamas in all Proved Qualities—1/3, 1/6, 1/9, 1/11, 2/3 Yard /I Sgl! & 4 a No Woman need deny herself the Luxury .. of Dainty Warm Underwear when the Farmers’ are offering Serviceable Winceyettes and Flannelettes at these New Economy Prices. ■i The Woman who Values Attractive Under-garments, and yet desires Warmth and Comfort, too, will be quick to Recognise the True Worth of These Dainty Warm Winter Fabrics for Fashioning nightdresses and other Intimate Apparel. The extraordinary Good Values are a Fitting Tribute to THE FARMERS’ efforts at Pricing to Suit the times. The woman who is out to save on Winter Needs will not fail to see these Choice Materials. «J*-*J* *s* *l* *J» «j* *s* •2* ♦l* *J» *J* «{* FOR THE TINY TOTS -. 27in. PLUNKET FLANNELETTE for Nursery Uses—--1/2 Yard THE FARMERS’ General Drapery at New Economy Prices

Bigger Selection - Better Qualities - Lower Prices The FARMERS’ are Increasing the Purchasing Power of the Pound At the present time the business that makes a determined effort to Reduce the Cost of Living is a Benefactor to the Community. Deeds, and not Words are needed to Combat the Reduced Salaries and restricted purchasing power. The FARMERS’ are Foremost in Reducing Prices, and by Purchasing all your Drapery, Clothing, Household, and General Hardware from Canterbury’s Leading Departmental Store you will more than save that Reduction in Salary. GRAMOPHONES AND RADIOS The “Metophomc” PORTABLE GRAMOPHONE. A Beautifully Toned Instrument— Price Only £5/10/CABINET GRAMOPHONE. One Only. A Gift at this Price — £lO H.M.V. GRAMOPHONES in Stock. A Pull Range of H.M.V. AND COLUMBIA RECORDS always Britain’s Best GRAMOPHONE NEEDLES, Every Needle Guaranteed— 3 Boxes for 2/RADIOS. “Rola” Electric Set; “Airline" Stewart-Wamer and “Cossor Newest Models at Lowest Prices. Full Stocks of Radio Parts and Accessories. "Buy at the Farmers’ and your Friends will Believe You” That record Salmon is waiting to be landed but you can't catch him with Inferior Tackle. Buy all your Requirements at The FARMERS’ Sporting Department and fail ure will be reduced to nil. Let the FARMERS' Ex pert advise you. New Season's Goods to Hand Includln: RODS, REELS, LINES, TRACES, SPOONS, HOOPS, and Everythin g for the Successful Sea and Freshto Hand Including: The Salmon are Running— Be in the Swim.

The FARMERS’ for Electrical Appliances Leading- Branded Appliances of Established Quality are Featured In THE FARMERS’ Wide Stocks, and the Prices Show Worth-while Sayings. REAL TOAST—DONE With a DOUBLE ACTION ELECTRIC TOASTER. Real Toast with Crisp Golden Brown Surface and Steaming Hot Centre. This Wonderfully Efficient Toaster Toasts two Pieces of Bread on Both Sides in One Operation. Agents for the well-known ELECTRIC CLEANER THE “HOOVER” Call In and let us Demonstrate this World-famed Cleaner. Beautify Your Home for the Winter Months with an— ELECTRIC BEADED LAMP SHADE Big Variety in Many Beautiful Designs at THE FARMERS’. Other Appliances Include: ELECTRICAL COOKING UTENSILS ELECTRIC KETTLES, JUGS AND IRONS ELECTRIC TABLE STOVES AND ORILLRB. Agents For: SHACKLOCK ELECTRIC RANGES and “NOX” BRITISH ELECTRIC LAMPS FARMERS’ HARDWARE