THE MAN WHO READS ADVERTISEMENTS he may read as he runs bat hotu muck does he read ? c\ he may read as he talks but— cokacb gets the most aitenkuon, ? You may 9pend a penrty stamp on him —but waste paper baskets are as-full as ever. If you have a real sales-message to put before the every-day man and woman — a sales-message that is more than ten words of vague generalising—you can deliver that message more economically through the advertising columns of the Press. The great virtue of newspaper advertising is its opportunism. It appeals to us when we ure in a mood for reading. It doesn’t interrupt either our work or our play. It merely interrupts our attention when we’re willing to be interrupted. . . . » . This is not to belittle other forms of advertising. It is merely to emphasise the paramount value of newspaper space—by far the biggest factor in advertising results. US E “XEbe XTimaru Iberalfc The Paper with the big circulation in South Canterbury. (Announcement prepared by J. Ilott Ltd., Advertising Agency)
The “Unique” hot water bottle is as good as two extra blankets—and healthier. Xt is British. 4
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Bibliographic details
Timaru Herald, Volume CXXV, Issue 18652, 22 August 1930, Page 12
Word Count
191Page 12 Advertisements Column 3 Timaru Herald, Volume CXXV, Issue 18652, 22 August 1930, Page 12
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