Page 3 Advertisements Column 2

Timaru Herald, Volume CXXV, Issue 18629, 26 July 1930, Page 3

“Wanted by large wholesale house capable man for a responsible position. State age and experience. Smoker preferred.” This advertisement recently appeared in a Southern daily paper, and is chiefly remarkable for the words: “Smoker preferred.” The advertisers* evidently recognise that devotees of the weed are best fitted to fill a position calling presumably for concentration, deliberation, and the ability to deal with the complex problems of modern commercial life. Tobacco is certainly an immense help to the brain worker. It should, of course be pure and good, not overloaded with nicotine poison as the imported brands so often are. Tobacco like that may hinder rather than help thought. Our New Zealand toasted varieties are the best. The toasting frees it of nicotine, renders it perfectly safe to indulge in freely, and gives it its wonderful flavour and bouquet. There are only four brands manufactured—Riverhead Gold, Cavendish, Cut Plug No. 10, and Navy Cut No. 3. These are absolutely the only toasted tobaccos produced, and they possess an irresistable appeal for all smokers.