Page 18 Advertisements Column 1

Timaru Herald, Volume CXXV, Issue 17773, 8 October 1927, Page 18

The all-round car. must have Character in a motor car is determined by the traditions, stability and progressive spirit of the organisation which produces it. For seventy-six years Studebaker has been building fine quality vehicles, always keeping* faith, always pursuing the same policy of constant improvement. Thus character must be an integral part of every Studebaker car. % Distinction in a motor car is determined by those individual characteristics which set it apart from the ordinary. Beauty of body design, harmony of colouring, exquisite taste in interior decoration and lavish richness in the fittings, give Studebaker cars distinction which commands both admiration for Studebaker cars, and respect for their owners. are Safety in a motor car is determined by those factors in the design and detailed construction which guarantee maximum security. Studebaker cars have-every provision for maximum safety—great strength of frame and body—clear full vision without the, blind spots —low centre of gravity —positive, powerful mechanical four-wheel brakes —wheels of steel—improved two-beam headlights—perfect control. omtort . .Comfort in a motor car is determined by those qualities in it which give to both driver and passengers alike a sense of security and restful contentment. Studebaker cars through perfect balance—long resilient • springs—deep soft form-fitting seats —patented no-draught ventilating windshield—convenient operating controls, give both driver and passengers alike a feeling of safety and restful enjoyment which is indeed Maximum Motor Car Comfort. ■tnormnee Performance in a motor car is determined by its ability to do what you want it to do when you want it to do it. The super reserve power, extreme flexibility, herculean stamina of Studebaker cars are traditional—a natural outgrowth ox 76 years of leadership in the production of fine quality vehicles. Whether the demands are usual or unusual a Studebaker will take you where you will safely, surely, economically and in perfect comfort. f Economy in a motor car is determined by its initial cost, its maintenance expense (including’petrol, oil, tyres, repairs, together with the inconvenience and loss of time while out of service) and the car’s resale value at any time. Studebaker cars offer True Motor Car Economy—low first cost, low petrol and oil consumption, high tyre mileage, long life, freedom from mechanical troubles and repairs, and low depreciation as evidenced by their high re-sale value. mue Heal value in a motor car is determined by the amount of lasting motor car CHARACTER. DISTINCTION, SAFETY, COMFORT, PERFORMANCE, and ECONOMICAL TRANSPORTATION which it offers for the price at which it sells. i( ;; Studebaker builds onlv fine quality cars. In motor car CHARACTER DISTINCTION, SAFETY, COMFORT, PERFORMANCE. ECONOMY! the new Studebakers are outstanding. Because Studebaker gives everythino desirable in a motor car, in great measure, at a very moderate 0931. a Studebaker ia to-day the greatest real m'otor car value pounds can buy*, Good service is the right thing at the right time at the right price—the kind of service that satisfies and pleases. It is determined by the ability of the dealer from whom you purchase your car to render good service, and his continuous inclination to recognise and fully discharge all his obligations to his client. StP'W.tker’s service to Studebaker and Erskine owners is unequalled in New Zealand. Aithorough consideration of these ei points, will lead the buyer to complete satisfaction

BUY 2160 Pairs White Rubber Great Clearance Commences To-day TENNIS SHOES, CRICKET BOOTS, BOWLING SHOES, CROQUET SHOES, BATHING SHOES, AND RUBBER WALKING SHOES AT 20 PER CENT. BELOW USUAL PRICES. Shoes SOUTER'S White Shoe Fair