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CEASED MAKING 4-Cylinder Cars I Tj, years gone by Studebakers made both four-cylinder and six-cylinder J cars, and built up a huge business for both types. The most successrtil and •i: popular of the four-cylinder models was the “Light Four,’ introduced two ' or three years ago, which had an enormous sale, as it deseived. btudebakei i engineers',then- had the daring idea of building a. six-cj T lmder car, which I ‘ should sell at the same price as the “Light Four. To sell a six-cylinder i ! » car at. the same price as a four-cylinder car of equal quality meant that J thorei miist be a phenomenally largo output, and facilities foi pioducmg V such an output. Studebakers sank over £5.000,000 in a magiiicent plant, •!.. -designed to build nothing but “Light Sixes.*’ "When the first Light Six ;> . haiiie on the market two years ago it sold m New Zealand at £6/0. bales i* . . a ll the world over were so heavy that it was found possible to reduce the • 5 ju ice eveiw iioiv and then, until to-day, when the vast Light Six plant is • - - working at fill 1 capacity, the Studebaker “Economy Light Six’ sells m New •*;: ' Zealand at £420 • (factory, finish, touring, and roadster models). This makes it the Jowest-pric-es six-cylinder car on the market, cheaper even than the Studebaker “Lihht Four” used to be. No experienced motorist needs to be 7 told anything about Studebaker quality, or about the great advantages '■>. . possessed by’ six cylinder over four-cylinder motors. Studebakers have dropped the" manufacture of four-cylinder cars because they* have found out _ ] lo w to make and market a six-cylinder car which can actually be sold at a i, lower price. : Adams Ltd ■- . . j r N.Z. Importers of Studebaker Cars. STAFFORD STREET, TMARXJ. AND AT CHRISTCHURCH, WANGANUI, AND PALMERSTON NORTH..

- --I• T ,i»a 5C 8 Stone Diamond 2 Stone Diamond, V*aEV<B9 Half Hoop. •Cross Over. £ls to £3O. £22 10S to £4O. , NOW! !s the time to see Out* Selection or ' DIAMOND ENGAGEMENT rings. Square : Diamond Cluster, £22 10S. F. J. DUNN, Corner Jeweller, Stone Diamond Cluster. £22 10S. lit

¥ Now in Full Swing SOUTER’S PRICE SMASHING SALE Of SLATER’S ASSIGNED STOCK of HIGH CLASS FOOTWEAR Bought at 12/7 Sn the £, and lotailed accordingly: The Greatest Sale of Footwear in the history of South Canterbury Ho Appros. and No Booking done during Sale Period. SHOP EARLY. SHOP EARLY. Souter’s Boot Stores

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/THD19230602.2.71.1

Bibliographic details

Timaru Herald, Volume XCVIII, Issue 18084, 2 June 1923, Page 10

Word Count
401

Page 10 Advertisements Column 1 Timaru Herald, Volume XCVIII, Issue 18084, 2 June 1923, Page 10

Page 10 Advertisements Column 1 Timaru Herald, Volume XCVIII, Issue 18084, 2 June 1923, Page 10