Page 5 Advertisements Column 5

Timaru Herald, Volume XCIV, Issue 14359, 3 February 1911, Page 5

I A municipal ooncert will bo given by ! the South Canterbury Battalion Band in the Alexandra Square rotunda, this evening, commencing at 8 p.m. J. E. Reid's knock-out footwear sale commences this day, and a circular giving particulars of tho ov.ent is issued with this morning's "Herald." When your father was a boy, a good rifle cost a heap of money. To-day vou can buy a better rifle than your father over saw for one-tcntli ot wnat he would have to pay for any sort of rifle You see they aro mado by the million now, and tho manufacturing cost hna dropped accordingly. It's a rule with .ill machine-mado products—the bigger the output, the lower the cost. Tako tho case of motor cars. When thoy can ho mado in big enough quantities the methods of tho rifle factory can be applied; and tho oo6t and soiling prico fall with overy increase in the output. The E.M.F. Co., of Detroit, turns out over 60,000 cars a year—good, solidly-built cars on English lines—no planetary Roars about them, thank youl Tho oars turned out ere till! E.M.F. 30 h.p. five-soater, and tho Flanders 20 h.p. two-ssator. They liavo been before the piiblio three years, their design hns not boon i altered and tho demand for them is iii<i"C-r this vonr than it over was before. The I?.M.F. 30 h.p., with windshield. Cap.* hood, and five lamps, sells at £375; the Flanders, with the samfc extras. £275...