BUSINESS ENTERPRISE.

Taranaki Herald, Volume LXIII, Issue 144860, 11 December 1915, Page 7

BUSINESS ENTERPRISE.

MESSRS. MONEY AND SONS’ NEW PREMISES. ' . A FIXE STRUCTURE. The new premises of Messrs. Morey and Son are now complete, or at any rate, tho contractors are so forward with their work as to have enabled this well-known and old-established lish to move from its temporary premises into tiic new building, which occupies the site of their original premises. The building has been erected by Mr. W. Morey, and tho business will be carried' on under the stylo of .Morey and Sun, The front elocution is of attraetive design and the. building forms a very handsome addition to tho business premises of the town. The two largo windows. one on either side of tho entrance (which has yet to bo tiled) have been specially designed to enable effective displays to be made, and in the centre is an ''island'’ window.- The fronts are compoM-d of eodar, and with the inside nickel fittings are very attractive. The suspension verandah has an embossed su-el ceiling similar to those inside tho building itself. The upper jK>rlion of the building is in three buys, divided with tinted pilu’-ters and linishoc! with Corinthian capitals on top. The centre bay, which is the largest of the three, ha* been designed a> much as possible with a view to advertising the business. The building, which was designed by Mr. J. T. Mannix, and which ha* been erected by .Messrs. .Shaw and Payno, i.-> 12tlft. in’length and 30ft. wide.

Upon entering the main shop one is struck by its great depth, the massive staircase in the centre, which leads to the large, stock room on the second floor. and the excellent manner in which the lighting arrangements have been carried out; there is not even the suspicion of a dark corner anywhere in the whole premises. The counter and furnishing anangements are such that the promises arc divided into sections as it were, each department being kept separate from the other. On the 1> It hand immediately upon entering the premises is the haberdashery. hosiery, embroidery unci lace department. Ihir counter has very attractive stands, etc., for the risplay of those goods, of winch a large stock is carried. Next one comes to the dress department, and included in this arc the trimmings, linings. velveteens, silks, etc., in lad everything pertaining to this depart* incut will he found here. On the right i> the Manchester department, which, of course, includes the damasks. quills, sheetings, curtains, towels, ail ol which are arranged in a most convenient manner for serving customers. Next is the cotton piece goods, such a> prints, n.tislins. voiles, piques. crepe*. etc.' Tho.se four departments occupy the front portion of the promise.*. Passing on beyond the .staircase, on one side is the cashier's office and on the other is being fitted up an office for the prinvipnl. _ On the left of the showroom is tin- children's department, in which are to he seen hats, bonnets, underwear, bibs in almost endless variety, novelties in the xvay of handkerchiefs, smart blouses, belts, ribbons, flowers, feathers, and neckwear. Opposite is the corset and ladies' underclothing department. Mr. Alorev has tiie finest showing of these goods he Ims yet handled.

One is struck in looking through the show-room at the number of large which have U-en provided all around. These Mr. Mmvy explained were the most useful things m the room, lor besides being most convenient they are absolutely dust proof. One ask-. ‘‘Where is your big slock of ladies' dresses-. skins, costumes, coals, dressing gowns ami jackets, opera cloaks and uie liuge Mock of enilihvn's dresses lor wlncn you are noted N’

“uel” said -Hr. Morey, “just cune and sec,” and proceeded to open a row 01 cue muiUlude 01 drawers. One readily sees ujj point made by -Ur. -Morey that they constitute the most u*elrl space in Uie estabiisanieni. 'J ho top of uiese drawers is list'd to display samples oi tne various goods to be I omul in lids department. The ladies’ luting-room will be a greift convenience, i.adies can hero try on a blouse or costume and be absolutely as private as though m iheir own bouse. Tins is being Jit loci up with large minor, table, curtains, ami eiiairs. .Salutary conveniences arc connected with iliii room. sh) far as Uie .shop lutings are concerned, Air, Alorey nas spared no expense. Each counter is provided wuu nickel fittings, each standard carrying sockets for about nine arms suitable tor displaying the particular class oi goods oi unit department. Then again tncro are innumerable nickel stands, models, coat and dress stands, all ol ilio newest. «md best designs, in the show-room are two beautiful glass counters with glass tops, front and ends, and mirrored backs. These when dressed make a beautiful show and there i* yet to be installed three large glass cases .standing seven foot high and about live feet width. When completed the whole will make a magnificent showing equal to anvtliing in the Island.

The cash desk, as already intimated, is situated on the left of the building and is raised, the diilerent counters being connccie dto this desk by means oi the Ijawsoa rapid-wire system. So far five stations have been installed.and one has only to see them in operation to realise their immense advantages. Another great convenience to customers is the writing-table which has been fitted up underneath the staircase. This is for the benefit of clients, and writing utensils will.be provided. The telephone is also found here. The lighting, both natural and artificial. is worthy of special mention. It is really "a treat” to go into a shop which is so liberally treated in this icspoct. In addition to the ordinary sash lights, two huge wells have also been provided. The electric lighting is also on a lavish scale, no less than forty-two big half watt lamps being installed. At night when those are all switched on the'building is brilliantly illumined. Provision has been made for three radiator;? for use during the winter months, and in addition there is also a fireplace in the centre of the main store. .

Mr. Morey has covered the whole of the floor space with a very handsome inlaid linoleum, which adds greatly to the attractiveness of the premises. Mr. Morey is to he heartily congratulated upon the enterprise he has shown, and town and country people alike will ere long fully compensate him for the big outlay he has made.