DAIRY BOARD PROPAGANDA

Taranaki Daily News, 19 July 1933, Page 10

DAIRY BOARD PROPAGANDA

ADVERTISING IN GREAT BRITAIN. PERSONAL REPRESENTATIONS. The need for greater propaganda in popularising New Zealand dairy produce in England was stressed by Mr. Dynes Fulton, acting-chairman of the Dairy Board, in an address at Hawera yesterday. He outlined briefly the board s advertising proposals. The proposal was to raise £25,000 for advertising by an increase in the levy. This allocation would be spent in conjunction with Australia, though there would be no confusion of the products of the two countries. New Zealand should work in conjunction with- Australia as far as possible, but should not lose its own entity. New Zealand had not advertised, its produce in the past as much as it might have done, continued Mr. Fulton. The time was now opportune for the Dominion to do something more. The campaign would be more than newspaper propaganda, which would be followed up in various directions. The board at present had two representatives calling on the stores with excellent results. Rapidly increasing production made it essential to stimulate consumption as much as possible. OPERA HOUSE TALKIES. “MADAME BUTTERFLY" FINALLY. “Madame Butterfly,” a Paramoimt picture based on John Luther Long s famous Oriental love story, which screens finally to-night at the Opera House with Sylvia Sidney, Cary Grant and Charlie Ruggles, is a time picture of the Orient of to-day, for most of the scenes were actually shot in the most beautiful places in Japan during the height of the cherry blossom season. “Madame Butterfly’ is the story of a touching love affair between a Japanese girl and a young American naval officer, and is set against a background of beautiful music from Puccini’s Grand Opera. “Flesh,” starring Wallace Beery, will be presented at the matinee to-morrow. Seats may be reserved at Miss Blake’s.

HOCKEY TEAMS FOR TO-DAY. Hockey teams for to-day are:— Tokaora junior n-n to play Whakamara at Whakamara: Johnson (2), Jordan (2), Wakelin (2), Corrigan, Taplin, Griffen, McLeod and Schmidt* Egmont A juniors to play Manaia. t Hawera: Evans, Tulloch, Hey, Clarke, Wallis, Coleman, Guise, Gribble, Foy, Horsburgh and Cann. Ladies: Ramblers to play Tokaora at Tokaora: N. Shannon, R. Phillips,' K. Goodwin, V. Healey, P. McNeil, T. Clement, F. Walsdorf, M. Evans, B. Crompton, M. and F. Woolliams. TE NGUTU GOLF CLUB DRAW. STEVENSON AND BLAIR CUPS. Members of the Te Ngutu Golf Club will play the second qualifying round for the Stevenson Cup on Saturday. Cards will also count for the Blair Cup.

The draw is: Watson v. Graham, Sharp v. Oldfield, I, Crawford v. O’Sullivan, Johnston v. Sherwood, D. Crawford v. O. Robertson, Luxton v. J. Barclay, Mack v. C. Evetts, Stevenson- v. R. Robertson, G. Barclay v. Penny, T. Betts v. Fraser, G. Treweek v. Meuli, Morris v. B. Barclay, H. Evetts v. Todd, C. Good v. R. Treweek< Linn v. Struthers. ' ■ ' . . ■