Page 10 Advertisements Column 1

Taranaki Daily News, 27 October 1932, Page 10

MANUFACTURING AND DISTRIBUTION Rigid Policy of Retrenchment Sir Herbert Austin, the motor-car magnate, was one of the speakers at the Advertising Convention at Liverpool recently. Economic conditions, he said, dictated a rigid policy of retrenchment in manufacturing and distributing expenditure; while on the other hand the manufacturer could not afford in such times to economise on advertising and other .sales aids. . Indeed, if anything, he had to increase his outlay in those directions. In the .fabric of advertising. the chief strand was undoubted ly the Press. They must all feel proud of the general high standard of British newspapers, not only for the quality of their printing, but for their lay-out and general news value, coupled with a dignity that was missing in most other news-sheets of the world.*