SUNBURN CRAZE

Taranaki Daily News, 10 March 1932, Page 9

SUNBURN CRAZE

NEW HOME DEVICES.

MAYFAIR SETS FASHION.

v London, March 3. Winter is no longer sunless for Mayfair. It has carried sand from the beaches, water from the ocean, and has. sought to capture the glory of Australia’s sun—from the powerhouse! . Young Mayfair, middle-aged Mayfair and “oldish” Mayfair (though it objects to the name) has developed the sunparty craze. ' • It has thrown out the drawing room and filled it with the glare of sun-ray lamps. Heavy furniture has been scrapned for tiny cubicles, and the cellar has become the beach. The craze started on a bleak, foggy , day, When a young society man substituted for the orthodox wedding breakfast a cote d azur party in his country home. Inviting his guests, the modern youth sent a .beach scene card and added a footnote: “Wear what you like, but bring vour bathing costumes.” Scores of young women added their beach pyjamas and wondered what the new craze was likely to be. As soon as they arrived they were hurried to bedrooms and told to change for the beach. Then down they jumped, giggling with joy, to the cellar and. found—not the wine shelves, but a beach of golden sand, with blue, warmed water lapping the edges. The next thrill came from the “sunbathing room,” once a sedate drawing room. Here powerful sun-lamps were concealed, but the rays were there, and soft, creamy-skinned maidens were warned that three minutes were sufficient for the first dose of sunlight. Some stayed longer and paid afterwards —they were almost roasted. The innovation has “caught , on,” and Mayfair is crazy about getting sunburnt in the drawing room or cellar.