BOOSTING BUSINESS.

Taranaki Daily News, 30 April 1931, Page 3

BOOSTING BUSINESS.

HOW MANUFACTURERS PROFIT. Speaking at a representative gathering of American business people, Miss. Jeanette Carroll, a prominent American- business woman, made some k interesting remarks on the subject of developing business. She said that the man who had an article for sale must tell the world about it. “After the hot air furnace was invented,” she said, “it required 60 years to get any distribution for the invention. It was not until advertising was used to sell furnaces and began, to tell the'people everywhere what useful, convenient, labour-sav-ing, comfortable devices they were that they began to sell widely. “Manufacturers -know enough nowadays to make immediate appeal tp the masses through advertising. An example of this modern attitude is found in the electric and gas refrigerator. As soon as these were in production they were widely advertised, and the result was immediate national distribution. Almost over night, householders, with perfect confidence in the truth of advertising, equipped their homes with these up-to-date conveniences. “Thirty years ago almost everything for the table was bought in bulk. Food waa scooped out of open boxes and barrels, where it had been exposed to flies and dirt. “Modern food comes in dirt-proof tins and packages. All of this is the immediate result of national advertising.