TOURIST ADVERTISING

Taranaki Daily News, 5 December 1930, Page 7

TOURIST ADVERTISING

THE tURE Of EUROPE. ROUND-PAUIPiC Tours. “I was told, quite Candidly, by an official of a big tourist handling concern in Canada that New Zealand was simply wasting money by advertising in Canada arid U.S.A., for tourists to go to New Eeliland, ail’d, from my owh observations I am inclined to agrfee with him,”,stated Mr. A. E. Alison, manager of the fievdripbrt Ferry Company, Who has . just returned from a world tour. “Americans in particular want to sefe Europe. It is I the plate the old people came ff'oin; its traditions haVe bfeeii hrifidfed on; its 7 Hi hi fed Gristles itlidfjtdried Irihdiuiii’ks Mid its cities, did- and fliiriint, yet OUiibusiy modern, are adroitly advertised, liiid they possess an absolute fascination ’ fo! 1 residents of the newer world-. Oh the boat aerbss the Atlantic from Montreal he found that some of the passenger!? spent hours daily In “swotting” the guide books, so that when they arrived in London and other places they, knew all about, the more prominent tourist attractions. The slump in America did not seem to have sbriolisly reduced oversea passenger -traffic; on one day. 12,000 left New York in 24 hours for trans-Atlantic bbftfe. In the first five months of this year n 6 fewer than 339,001) passengers were carried out of NOW York by steamers bound for Europe. The shipping comr.itny representatives said that yh.de -ic de luxe travellers were not- so numerous, the middle-class travelled to the extent of 14. per cent, more than in the previous yfedr. The fact that tourist handling interests on the west co&st of America had banded to form the Pacific Travel Association, for the purpose" of promotn travel about the Pacific, was mentioned by Mr. Alison, who .thought that it vas oiilv by routing tourists on round- lacifie‘ tours, including Now Jeahlnd, that the Dominion can expect big fbffi s for tourist travel. Any other tourist .traffic will consist of small parties handled by agencies, or small groups travelling ° The prominence of motor and air transit in England and on the Continent could not be ignored, Mr. Alison found, j

He served his apprenticeship in eiigiriecring in the north of Eiiglaiid arid Scotland, when rail electric traction inaking itself, felt arid steam-hauled rail traffic was supreme. He saw t.he-air-sliip PilflO returning frorn Canada, and at all big towns the planes-caihe and, Werit all day. In the mercantile, marine' he found that the P. and O. Company still favoured reciprocating engines as being more easily handled and more reliable iri traffic’’ demanding frequent stops, while other companies had installed neW type turbine erigiries that worked with remarkable smoothness. Whatever the type of power unit used, all companies were competing in providing comfort for passengers.