RADIO

Taranaki Daily News, 3 October 1930, Page 11

RADIO

RADIO REGULATIONS.

NEW GOVERNMENT RESTRICTIONS

Speculation' is. rife among listeners and owners of B class .stations as to what will be the outcome of the present obscure position. .It is rumoured that if the demands and restrictions of the copyright holders come into . force 30 of the small B class stations intend going off the air. Further to the recent resolutions passed in Dunedin recently, it is understood the P. and T. Department is shortly to issue a new set of • regulations dealing with the indirect advertising indulged in by some. B class, stationsr in New Zealand.;- In the course of a letter written by the secretary of'the P. and T. Department, Mr. G. McNamara, last year dealing with this subject he ’’ “Under the new regulations a private broadcasting station will be required to limit station announcements to the call sigqal of the station, f and will be permitted to broadcast the nVme of the licensee or his business only at the beginning and end of a programme. At present many stations repeatedly draw attention throughout a programme to the business of the licensee or of those responsible for the programme, and thus secure valuable,, trade advertisements. This places noh-broadcasting firms in similar lines of ■ business at a. great disadvantage and some are seeking equal privileges by applying for broadcasting licenses. ‘‘Owing to the limited number of radio channels available it has become apparent that the licensing of many additional Stations will create an impossible situation. It is deemed opportune, therefore, in the interests of the business community generally to take action in the direction outlined. Due notice will be given of the coming into force of the new order.” The proposed restrictions will obviate any possibility; of a “peaceful penetration” of advertising through the ether. In an interview in the Morning Post recently, the director-general of the British Broadcasting Corporation, Sir John Reith, said: “The ether should not be at the mercy of money. Fortunately with the constitution which we have in this country the interests of Hie State are safeguarded. If the service is to be run for the benefit of the •people it cannot afford to be at the mercy of those who are in a, position to give programmes for their own particular purpose and without whose money the service could not be maintained.”

propaganda in united states. The deplorable effect that the, saturation of the etherfwith advertising has had upon broadcasting in the United States is illustrated in an article entitled “Noises On the Air” in the Outlook and Independent. The writer states: “The patent-medicine ‘quack’ has boldly come forth with hygienic lectures and health talks for selling remedies for all kinds of complaints. Each insists it is the only remedy for all ills and each supports its claims with the usual patent-medicine testimonials from the- usual small towns of Ohio, and Indiana. ' “This is flagrant fraud and is never broadcast over the larger and more affluent stations. But hardly less flagrant are the efforts of every vendor to impress listeners. Morning talks presented for women, states Radio Broadcast, are little more than blatant and direct advertising of the most forlorn' and discouraging type and such uninteresting sales-talks will lose customers for radio sets. “Naturally the merchant -who spends between and £2OOO a week for radio advertising wants to have the best possible announcements for his merchandise. The temptation to make a direct

advertising appeal is strong, but the fear that a sales-talk will find no listeners is stronger. Hence the dodges, the subterfuges and the disguises; hence the ‘home hours,’ the ‘hair beauty, the ‘thrift’ talks, the ‘A.B.C. of milk,’ and so forth. These programmes are I organised to furnish the maximum ' amount of promotion with the minimum l amount of entertainment or informa- I tion. They dramatise the sales-talks and concoct incidents and characters to point out the inevitable conclusion it is beet to buy Blank’s pills. Such a state of things would, of course,, never be tolerated by the New Zealand public, but if given a free rein many B class stations, which are run purely for indirect advertising purposes, would do their best to emulate the American system. Great regret is expressed by listeners at the discontinuance of the 8 o’clock i revues which have been broadcast for gome weeks by 2YA. It is‘understood that a talkie was made in the studio 3

of 2YA on the last appearance of these talented artists, who are headed by Mr. Will Bishop. The community singing evening arranged by 2YB last Saturday was an unqualified success, judging by the many telephone messages received by the station. From north of Awakino to Hawera requests were received by phone. It is understood that if sufficient interest is shown farther similar programmes will be arranged. Reception has been particularly good lately. 3YA Christchurch has been easily the best both for quality and volume. In the early part of the week this station was heard at nearly: twice the: volume of IYA. 2YA has been vqry... erratic after sundown, blurring and fading being sustained for several minutes at a time. . The “Aussies” have been good but are weakening a lot of late. When daylight • saving comes into 1 force this month all but the night owls will bid the “Aussies” goodbye till next March, as they will be two hours ahead of our time till then..

There are indications that portable sets will be more popular than ever during the coming summer. Many owners of. motor-cars are contemplating fitting receivers so that the programmes can bo enjoyed at the same time as advantage is ■ being taken of the fine evenings on the beaches and elsewhere. f DOMINION LICENSES.

The number of receiving licenses in New Zealand at August 31 last was 55,233. The total was made up as follows:—Wellington, 23,498; Auckland, 16,644; Canterbury, 9225; Otago, 5866. Including dealers’ and special licenses the total number for the Dominion is 56,851. Successful tests of radio telephonic communication between an aeroplane and the ground were carried out last week in Canterbury. When a Bristol Fighter flew over Bakaia, more than 40 miles from Wigram aerodrome, one of the occupants of the plane talked to members of the Air Force still on land. The plane was equipped with a 30watt transmitter and a super-het. receiving set. The ground transmitter was of about 100 watts. The pilot of the plane used in the tests was Flying Officer E.- Olsen, N.Z/P.A.F., and his passenger was Mr. B. Henderson, an engineer of the Badio Broadcasting Company. The instruments peed were standard Boyal Air Force equipment. The distance over which the signals were exchanged constitutes a record for New Zealand, as the Southern Cross in tests which it made while ,in the Dominion used Morse code, not telephony. As well as its wide use in commercial flying, radio plays a big part in modern military flying, both telephony and Morse being used.

TO-NIGHT’S PROGRAMMES NEW ZEALAND STATIONS. IYA Auckland. Afternoon session.—3 p.m., selected studio items, including literary selection; 5.0, children’s session; 6.0, dinner session; orchestral, Menorah Symphony Orchestra; band, 8.8. C. Wireless Military Band; octet, Squire’s Chamber Orchestra; 6.30, orchestral, New Queen’s flail Orchestra; band. 8.8. C. Wireless Band; orchestral, Classical Symphony Orchestra; octet, Squire’s Celeste Octet; Poltronieri String Quartet; orchestral, Squire’s Celeste Octet; 7.0, news and information session; 7.40, talk, Mr. i B. S. Jones, “How to Get the Best Out of Your Receiver.” Evening session.—8.0, chimes; overture, London Symphony Orchestra; soprano, Miss Joan R. Laird; instrumental trio, the Studio Trio; vocal duet, Messrs. Simpson and Taylor; baritone, Mr. Eric Mannail; vocal quartet, the New Zealand Four; 8.34, flute solo, Mr. George Poore; tenor, Mr. Roy Dormer; instrumental trio, the ,Studio Trio; chorus, Royal Opera Chorus; 9.0, evening forecast and announcements; orchestral, Berlin State Opera Orchestra; I soprano, Miss Joan R. Laird; flute solo, I Mr. George Poore; vocal duet, Messrs. I Dormer and Mannall; tenor, Mr. James i Simpson; vocal quartet, the New Zealand Four; piano, Mr. Eric Waters; 9.35, bass, Mr. A. Gibbons Taylor; instrumental trio, the Studio Trio; vocal quartets, the New Zealand Four; orchestral, Berlin Philharmonic Orchestra--10.0, God Save the King. 2YA Wellington. Afternoon session.—3.0, chimes, se- ' lected studio items; 3.30 and 4.30, sporting results to hand; 5.0, children’s session; 6.0, dinner music session; band, Band of HAL. Coldstream Guards; or-, chestral, the London Orchestra; organ, I i i R. E. McPherson; (1130, orchestral. New I Symphony Orchestra; violin, Heifetz;! hand of IT. M. Coldstream Guards; orchestral, Marek Weber’s :■ «>•.*

can, R. E. McPherson; orchestral, Marek Weber and Orchestra; 7.0, news session, market reports and sports results.

Evening session.—B.o, chimes; a special -studio, presentation of excerpts from the opera “Faust?’ by Signor’Lucien Cesaroni’s Operatic Company and the 2YA Orchestrina; overture, 2YA Orchestrina - (Conductor, Signor A. P. Truda),; 8.38, selection, 2YA Orches-i-ina; baritone, Mr. George Gray; bass recit. and solo, Signor Lucien Cesaroni; waltz, 2YA Orchestrina; 9.2, weather report and announcements; mezzosoprano, Miss May Christie; bass, Signor Lucien Cesaroni; soprano, Miss May Christie; band, Garde Republicaine; bass and soprano, “The Church Scene.” Soloists: Bass, Mephistopheles, Signor Lucien Cesaroni; soprano, Marguerite, Miss Jeanette Sterling; 9.31, violiri, Yelli D’Aranyi; ■> bass, Signor Lucien Cesaroni; selection, 2YA Orchestrina; chorus, Columbia Light Opera Company; selection, 2YA Orchestrina; 10.3, God Save the King. 3YA Christchurch. ■ Afternoon session.—3.o, gramophone recital; 4.25, sports results; 5.0, children’s hour; 6.0, dinner session; suite, Paul Whiteman’s- Orchestra; waltz, Philadelphia' Symphony Orchestra; 6.30, instrumental,. Royal Opera Orchestra; ’cello, Pablo Casals; male quartet, The Rounders; instrumental,. San Francisco Symphony Orchestra; ihstrumerital, Chicago Symphony Orchestra; march, San Francisco Symphony Orchestra; 7.0, news session; 7.30, fortnightly talk by Mr. D. Cossgrove on “Radio Service.” Evening session.—B.o, chimes; popular and dance programme; overture, Jack Hylton and His Orchestra; humour, Mr. H. Instone; dance music, Bailey-Mar-ston Dance Orchestra; mezzo-contra to, Mrs. 'Graham Jamieson; violin, Miss Irene Morris; male quartet, Gotham Comedy Quartet; 8.31, dance music, Bailey-Marston Dance ' Orchestra; humorous song with patter, Mr. Geoige Titchener; instrumental, Christchurch Broadcasting Trio; descriptive oallad, Military Band and effects; 9.0, weather forecast and station notices'; dance musie, Bailey-Marston Dance Orchestra; popular song, Charles King; violin, Miss -Irene Morris; mezzo-contralto, Mrs. Graham Jamieson; instrumental, Broadcasting TriO; hupiour, Mr. H. Instone; 9.36, dance music, Bailey-Mar-ston Dance Orchestra; male quartet, Gotham Comedy Quartet; dance music) Bailey-Marston Dance Orchestra; humour in song and story, Mr. George Titchener; 9.58, dance music until 11 'p'.tn., by the Bailey-Marston Dance Orchestra;! God Save the King. ■ : 4YA Dunedinr r Afternoon session.—3.o, chimbs; selected gramophone. items; .4.25, sporting results;.. 5.0, chimes; hour; 6.0, dinner session; orchestral, Cplum-' bia -Symphony Orchestra; ’cello solo) Gaspar . Cassado; orchestral. New Queein’s Hall Light&BP, orchestral, New Queen’s Hall Light Orchestra; orchestral, J. H. Squire’s Celeste Octet; orchestral, Columbia Symphony Orchestra; 7.0, news session. Evening session.:—B.o, chimes- studiq programme by Anderson’s Bay Glee Club and Anderson’s Bay Orchestra (Conductor, Mr. Jas. Clark); march, the orchestra; glee, Glee Club; recital, Miss M. Jolly; violin, Jascha Heifetz; soprano, Miss Ray Stubbs; 8.30, selection, the orchestra; part song, Glee Club; selection, the orchestra; glees, Glee Club; 9.0, weather report; band, H.M. Grenadier Guards,; evening hymns, Glee Club; march, the orchestra; tenor, Mr. H. Jphnston; violin, Jascha Heifetz; part song, Glee Club; solo and chorus, Miss Ray Stubbs and Glee Club; 9.37, selection, the orchestra; choral, Glee Club; selection, the orchestra; part song, Glee Club; 10.2, God Save the ' King. , ’ •