MORE ELABORATE FILMS

Taranaki Daily News, 17 June 1930, Page 10

MORE ELABORATE FILMS

HUGE-SUMS FOR PRODUCTION. • “Now that the world has accepted talking pictures as an established form of' entertainment, the demand is for colossal : productions, dwarfing even the super-films of silent days," said Mr. H. C. Mclntyre, general manager for Universal Films in Australia and New Zealand, when interviewed at Auckland on Sunday evening. Mr. Mclntyre is returning to Sydney by the Aorangi 'after at-tending-an International Film Convention at New York. -

“•The conference was attended by delegates from all over the world, and the new policy brought about by the advent of talking pictures was explained,” Mr. •Mclntyre said. “It can be taken that there is to be a definite swing in the direction of more elaborate films. For instance, my company proposed to spend this year over £2,000,000 on 18 superproductions alone, the cost for an individual picture ranging from £lOO,OOO to £300,000. Some of the films under this schedule, notably the screen version of “AU Quiet on the Western Front,” will shortly be released in New Zealand. “There is also a growing demand for colour photography in motion pictures. Attention is to be paid, to this, and any scenes particularly calling for photography in colour will receive this treatment. Not every film lends itself to colour photography from start to finish." It would be at least a year before the new screen invention known as wide film was generally released, Mr. Mclntyre added. The wide film, had been designed in varying forms with a view to giving the motion picture camera wider scope and to enable the screaning of pictures filling a screen the width of a full proscenium arch. Most of the motion picture firms already had patent devices, but owing to the fact that the success of talking pictures , all over the world had caused exhibitors considerable expense, it had been decided mutually, by the heads of the industry to postp- r.e the release of wide film for at least 12 months.