TRADE EXHIBITS

Taranaki Daily News, 11 June 1930, Page 18

TRADE EXHIBITS

McGRUER’S (N.P.), LTD.“THERMEGA” ELECTRIC HEATING, Exceptional interest will bo centred in McGruer’s exhibit and demonstrations of “Thermega” electrically heated pads and blankets, which, by the way, are British-made by Thermega, Ltd., London, who employ only disabled soldiers, and the prolits of the company are contributed to the British fund for disabled men. There are over one and a-half million of these pads and blankets in use in England to-day, last winter’s trade being four times greater than for any other season in Great Britain.

Both the pads and blankets are made of specially-woven flannel, from the highest grade quality pure wool. The element being spiral and at the same time indestructible, is mechanically wound over a core of asbestos and by a similar process completely covered by asbestos wool, producing a most perfect heating unit, sewn into and over the whole area of the pads and blankets, Heat is registered and controlled by an infallible thermostat which makes it impossible for them to overheat if used according to the simple instructions.

Built into the blankets and pads is a “cut out” or fuse case which ensures absolute safety by breaking the electric circuit in the event of any exterior force putting on extra voltage. This operates in precisely the same way as a fuse wire in all electric installations —in houses, for instance. The cost of operating is particularly low; for instance, in England,. where electric current costs 6d per unit, a Thermega blanket or pad uses one-quarter of a penny per hour. Three heat pads are strongly recommended for relieving pain and discomfort in cases of rheumatism, sciatica, lumbago, neuritis, rheumatoid arthritis, and all ailments of the muscles and joints, etc. All visitors to the show are cordially invited to see the free demonstrations on the advantages and uses of these wonderful pads and blankets at Messrs. McGruer’s, Ltd. stand (location, opposite New Plymouth Borough Electricity Department). THE FRAGRANCE OF. ' ' FLOWERS. AN ARTIST AND A GARDENER. Conjuring up the fragrance of pot pourri and the scent of roses, there is a daintily executed presentation of an old English garden forming the background to the Ivan Watkins’ nurserydisplay, a certain attraction near the main entrance. Overlooking the display stands a charming maiden, her simple Victorian frock accentuating the masses of roses freshly gathered from the gardens behind. That is a conception of the reality of Mr. Watkins’ nursery. Unfortunately, the beauties of his beds and borders cannot all be brought to the show, but the display will give a fair indication of this enterprising gardener’s initiative. Mr. Wathkins is now specialising in all branches of floral work, and if the artist (a member of the family) who drew the background picture in a few hours also designs the wreaths and bouquets, they should indeed be artistic triumphs.

CROSLEY RADIO FINE EXHIBIT BY MR. RUSOOE. The name of Crosley in the radio world needs no introduction. This make of wireless is well known both from its long association with the New Zealand radio public and for its unexcelled performance. A comprehensive range of table models is on show including the Jewel-box —an eight-valve receiver selling at £33 10s. The “Showbox” is also an eight-valve set at £4O. Then there is the famous “Monotrad” chassis screengrid receiver, with the Crosley Dynaeoil speaker, at £3B. This chassis can be housed in furniture to suit individual tastes, 418 is a screen grid table model incorporating the “Monotrad” chassis —at £4l 15s. Only two Consoles are shown, model 42 being an eight-valve set, complete with valves and speaker, at £5O. The other Console, model 42S for £6l, has three screen grid valves and uses the famous Crosley “Unitrad” chassis.

Some idea of the magnitude of the firm may be gained from the fact that a profit of 1,850,000 dollars on a capital of 3,000,000 dollars was made last year. Abel Smeatons, who have handled the Crosley for the past six years, still consider it the best proposition, and when the new five valve screen grid set for car installation, which will be out shortly, appears there is likely to be heavier sales still. The resident representative of Crosley Radio in New Plymouth is Mr. Charles R. Ruscoe, A.M.1.R.E., whose long association with radio is at the public service.

H. COLLIER & CO. RADIO DISPLAY. At this particular period, when such a variety of interesting racing, football and general sports results are available on the air, H. Collier and Co., a reputed firm of over 55 years’ trading, has certainly exhibited a display which will attract great attention. This year the firm is showing a beautiful Sherlock-Manning piano and a Doherty Player-piano. Along with these instruments are the latest 1930 models in “Majestic,” the radio which is recognised as the “mighty monarch of the air,” and the greatest value ever offered. A great advantage with the “Majestic” is the fact that the valves, 30,000 of which are manufactured daily in their own factories, are guaranteed. The low price of Model 90 at £-13 10s, and 91 at £49 10s, bring this wonderful set within the reach of everyone. The combined radio receiver and gramophone in English design is a magnificent piece of furniture and one that is already recognised as the most comprehensive musical instrument yet offered to music-lovers. For sheer beauty of appearance this model is rivalled only by the beauty and sincerity of its colourful tone. This model is becoming increasingly popular and sells at £7O. In the face of the greatest competition the radio trade has over known, over two million people, 30,00-0 of whom reside in New Zealand, last year chose “Majestic.” This surely is conclusive evidence of the quality and value of this low-priced set. Those contemplating purchasing radio should see and hear these models before making, their decision.

CLEAN MILKING PLANTS NEW HOME STERILIZER. What promises to prove a boon second only to the advent of the milking machine in its importance to the dairy industry is a recently invented home sterilizer, which was demonstrated before a gathering of farmers at the sale yards, Stratford. Dairy experts have for long contended that the slovenly methods employed by the average dairy farmer in cleaning milking utensils is the main factor in lowering the grading of the whole output of dairy produce from the Dominion. It is to meet this need that the new apparatus, the Carryall Milking Machine Sterilizer, has been introduced. :

The sterilizer employs the same principle as that used in all dairy factories for the cleaning of cans. Superheated steam is used, a high* pressure ensuring that the most inaccessible nooks and crannies where filth invariably collects are thoroughly sterilized. The plant itself has much to commend it. It is compact, simple in operation, can be adapted for use on any kind of milking machine, separator or other appliances, and is cheap both in initial cost and upkeep. The steam is generated in a small heater of steel plate enclosed in concrete. A length of rubber hose is provided and by means of this the steam may be carried to any place in the shed. For the purpose of sterilizing the separator parts a flat tray and an ordinary vat invented are employed. The steam is introduced through a pipe in the bottom, the covered parts being subjected to the maximum of heat.

The method used in dealing with the milking machine is also characterised by simplicity and efficiency. One of the greatest advantages, and certainly one that will appeal to the fariiier, is that all parts are cleaned simultaneously. The air and milk pipes are coupled at both ends by means of detachable connecting pipes and the steam hose applied. In this way all the machine, down to the small rubber milk tubes, is effectively treated.

At the demonstration at the Stratford sale yards a Fahrenheit thermometer was placed in one of these tubes, the registered temperature of 210 degrees affording ample proof that, although the steam had to pass through a considerable length of rubber hose and uninsulated metal pipe, its heat was not unduly reduced. It is stated that the rubber parts are not affected with the steam. The heater can produce all the hot water required in about 20 minutes, an added advantage being that either wood, coal, or crude oil may be used for fuel. For crude oil a special feed is attached. The cost or upkeep is negligible, the estimated cost per day for a four-cow milking plant being a little in excess of twopence. It would also be specially adapted for sterilizing basins, glasses and other appliances in hotel bars. The plant, which has earned wide praise from leading dairymen, was invented by Mr. R. G. Carrie, Te Rapa, Hamilton. The price is £2O. Terms are £3 with order and the balance when the machine is installed.

PURSER’S LTD. CHARMING HOME FURNISHINGS. Purser’s, Ltd. have for many years been regular exhibitors at the Winter Show, and their exhibit this year is, one that will arouse the interest of all home-lovers. There is a charming chequered oak bedroom suite which for its decoration relies upon the cunningly panelled drawer-fronts, bed-ends, etc. This type of work is something not previously shown in Taranaki and will appeal to all. Another attractive exhibit is a beautifully sprung upholstered suite of settee and two easy chairs in a stylish Genoa velvet, handsome, alluring and of very fine design and workmanship. The craftsmanship in Purser’s upholstery is well known and full reliance can be placed in Purser's furniture.-

A suite which will be viewed with great interest is a very moderately priced dining room suite, comprising buffet, dining table and chairs. These are from an old Dutch design, very sturdy, and show the true old Dutch characteristics —utility and strength. It is a charming design, very different in every way from the usual period furniture, and, priced at £24 10s, is well within the reach of the public generally. ARTISTIC METAL WORK. Lovers of hand-made pewter, brass and copper work will be keenly interested in a special display of these goods. There are mirrors, trinket boxes, bellows, fruit stands, and a fine collection of other pieces. All are very different from the stereotyped lines of factorymade goods. They are made by an artist and worthy of a special call. Lovers of fine work in an enduring material should certainly make a point of seeing this notably artistic display. Rotoscillo sewing machines are, of course, included in Messrs. Purser's, Ltd.’s display, and will be gladly demonstrated. This popular machine has proved a great success in every way, and the fact that Purser’s allow one month’s free trial indicates the confidence with which they present this fine machine. Besides its splendid mechanical efficiency, the Rotoscillo has another feature of great appeal—it is a strikingly handsome piece of furniture that will grace any setting. Purser’s exhibit is. a very fine display that will command and repay a lot of attention.

ELECTRICAL' DEVICES FOR FARMERS, z? BOROUGH COUNCIL DISPLAY. Electrical labour saving devices of great use to farmers are a feature of the New Plymouth borough council electrical department’s display. The present era is one for the scientific farmer, and the articles on show in this section should attract the attention of all progressive minded agriculturalists. A compact working model of a Regina electrically operated pump is typical of the machinery display. Strength and durability are evident in the design of the little red pump and one is not surprised to learn that it has the capacity to lift water 25 feet from a stream or well and deliver it up to 100 feet, operating continually at a rate ot 230 gallons an hour. hTe running costs, always a vital consideration, are almost negligible, being covered by a flat rate of £2 10s a year. The great loss of power and inconvenience caused by an intricate system of countershafts and pulleys so common in many milking machine systems, has been eliminated by a reduction gear and electric motor which has been designed and constructed in New Zealand. Simple in the extreme, the gear gives a strong and efficient drive for milking machines. The fact that countershafts and pulleys are no more gives a very appreciable increase of power. The electric water heaters and sterilisers are sure to rouse interest, for by means of these devices not only' is a plentiful supply of boiling water guaranteed, but it is also possible to sterilise milking machine parts, cans, etc., at a very low cost. The flat rate of £5 per annum covers running expenses while the installation price amounts to 10 guineas if installed with a motor.

An abundance of hot water for farm purposes is supplied by the combined electric and chip heater and sterilizer. The electrical portion of the heater gives ample water for ordinary purposes, but should additional scalding water be required the aid of a few chips will bring the container to a boil in a minute or two.

The farmer's wife will be attracted by the very latest in electric stoves displayed in their white and grey enamel on the raised dais of the stall. During afternoons and evenings cooking demonstrations will be given. The biggest saving, it is claimed, is not by current alone. The remarkable feature of cooking electrically is the reduced shrinkage of meats.

FURS FROM THE FURRIER. EXCLUSIVE BUT INEXPENSIVE. It may not be generally known that the maximum length of an Arctic fox is 36 inches. At the comfortable looking stall of the Fox Fur Company, a magnificent specimen of this attractive fur is displayed in its full length, the exact 36 inches. And its price is only £29. Those lady friends or ours, who, during the next three days, will pause before this stall and-<ontrast the snug cosiness of silky furs with the biting winds outside, may find comfort in the thought that there is a very material saving to be effected by buying furs direct from the furrier. Moreover, as a 21st birthday gift the firm is offering a discount of 20s on all goods to the value of £5 or over. That is to say, if a fur has been displayed for a certain price it may be purchased for £1 less if secured before July 10. All furs, fur coats, etc., shown at the stall are for sale, or orders may be left with the management. Coats range from £lO. There are two Mongolian furs one, the pick of 1200 recently exhibited in London, for £2O, and one extremely fine Arctic fur for £3l. The management is confident that furs of this standard have never been seen in Taranaki before.

THE ART OF THE UPHOLSTERER. DISPLAY OF COTTAM AND WHITE. Bearing the appearance of a spacious and tastefully decorated boudoir, the fine exhibit of Messrs. Cottam and White is bound to attract the attention of showgoers. The feature of this year’s display at the show is a magnificent, rich drawing room suite made at the firm’s own factory in Victoria Road. It is of an exclusive design, being covered in a very rich figured velvet. This softly blended pattern gives a pleasing impression of cosiness and comfort, while underneath is to be found cushioning of the finest horsehair. There are only about three firms in New Zealand who use the best horsehair for upholstery work, and of these Messrs. Cottam and White make one. The system of springing is unique but most effective, rendering the settee chairs comfortable in any position. Although the suite is the essence of comfort, this is typical of all the products of the firm. It is the appearance wnich is so striking. A design in chord, radiating from a delicate black satin rosette, is spread over the Back of chairs and settee and emphasises the compactness of the suite.

Silk lampshades in soft tints of yellow and rose, with drooping fringes have a diaphanous appearance that is pleasing in the extreme.- Satin cushions in a deep golden shade, ringed and banded in black, impart an old world touch of luxury to the display. There is something intensely comforting about such voluminous cushions. To match is a very rich designed black and golden bed spread reposing on a beautifully appointed oak bed beside which is an oak pedestal. This progressive firm, the constructor of these fine wares, still retains the position of being the largest employers of labour in the trade in Taranaki, with commodious and modern factory premises in Victoria Road, New Plymouth. In dealing with this firm customers are dealing direct with the makers, and all work is guaranteed to be made from the best of materials.

decorative and utility

TREASURES FROM THE NURSERY.

Decorative and utility plants form the main part of White’s nursery display. Here farmers as well as home owners will be interested to inspect the wide range of hedge and shelter plants and samples of seedlings ready for planting. Robust macrocarpas and healthy specimens of all the Lawsonian series mingle with pines and other conifers to make an attractive display. Lovers of the unique will turn from an inspection of lemon trees, silver trees and pur-, iris to handle the remarkable specimen of a Dryandra (Australian honeysuckle) in bloom which looks for all the world like a golden cage of intricately woven wires.

CORBAN’S quality wines EQUAL TO BEST IMPORTED. A fine array of photographs and certificates and testimonials are among the adornments of Corban’s wine stand, which is the best display of wines ever made at the show. These alone indicate that only the best of grapes grown at Corban’s Mt. Lebanon Vineyards, Henderson, near Auckland, are used in making these famous vintages. A sample is sufficient to convince the most fastidious connoisseur that there is no need to send money out of New Zealand to please the palate. Corban’s wines in open competition at the recent N.Z. and S.S.

Exhibition, . and judged in Adelaide, South Australia, were awarded first and second orders of merit, as well as the only gold medal awarded to a New Zealand firm in the contest. As the firm s exhibit illustrates, all kinds of wines are made, including invalid port and sherry, which have been, supplied to Auckland and other hospitals for the past 18 years. Varieties are on sale to. suit all tastes and pockets. A special discount of 10s. per case of the price list will be be given on orders placed with Mr. Gorban, or forwarded to Gorban’s N.Z. Wine Shop, 20 Union Street, Hawera, by June 14.

DIABOLO SEPARATORS A NEW BALL-BEARING MODEL. Messrs Collett and Co., Ltd., are again responsible for a very interesting and. instructive display of these world-fam-ous separators at the New Plymouth Winter -Show. First-class wonkmanship throughout backed by very efficient servicing has established the “Diabolo” as a prims favourite amongst dairy farmers in Taranaki, and now after a long period of experiment and test the principle of “ball-bearings” has been successfully applied to Diabolo Separators, and in future the larger models can be obtained in this type. The application of ball-bearings to ■ cream separators is nothing new, but most of the earlier attempts proved disappointing in practice and failed to come up to expectations. A dairy farmer cannot afford to experiment in matters of this sort and the fact that a Diabolo ball-bearing machine has now made its appearance may be taken as a guarantee that the manufacturers of this machine have definitely solved the problem. The system used is a single-row pattern of the famous I‘S.K.F.” type —a itype recognised and endorsed by en- , gineers the world over —other features of this new model bear unmistakable evidence of the progressive policy of the Diabolo Factory —in fact every model turned out by this huge concern (whether of the ball-bearing type or otherwise) carries with it the hall-mark of ithoroughness in design and construetion down to the smallest detail. One cannot help noticing, for instance, the sturdy and heavily plated tinware with which all models are equipped, a small detail perhaps, but a most important one in the life and use of a separator. Several of the models shown by Me/srs Collett and Co., are electrically driven—in fact there are sizes and types to suit every requirement, and a com- ( parison of prices and terms upon, which . these machines can be purchased should convince every would-be purchaser that: the makers of Diabolo Separators have more than succeeded in their efforts.to . produce a better machine-for less money

FARM AND DAIRY MACHINES •' WHAT NEWTON KING RECOMMEND For 5'2 years the Alfa Laval claims to have led the world in separator design and construction, producing, as occasion warranted, new and improved models, until at last there has been, evolved the 1930 ball-bearing, rust-proof, automatic lubricating machine, which leaves 20 per cent, less fat in the milk than the previous efficient model, which, was formerly regarded as by far the closest skimming separator on the market. Tested and not found wanting, the new Alfa Laval has a patented bowl spindle running on ball-bearings, thus eliminating the old neck spring and steel points. The bowl is rust-proof, and so are the discs. These latter are made under an entirely new process with greater strength and more perfect balance. Moreover, the provision of a device for trailing skim milk discharge from the bowl makes for easier turning and greatly reduces froth. Pure milk is essential for the demands of modern, manufacture. Therefore the makers have isolated the lubricating system, making it impossible for oil or water to contaminate the milk, or for the milk to affect the oil. The operator has merely to work the plunger of the special oil pump to force the lubricant where desired. Every machine is run in and. thoroughly tested before leaving the factory in Sweden, while the new duco finish of six coats of dark red paint gives the . famous Alfa Laval a pleasing appearance in keeping with its wonderful record. . Such is the answer of scientific ingenuity to the demand for precision and efficiency $n the dairy industry. At the stall of Newton King, Ltd., which is not easily missed, the Alfa Laval dominates; the surroundings. . Experts are there to discuss the machine with anyone interested, and demonstrations with either the power or the hand models may be observed. ■ . Recognising that even the low-priced Alfa Laval may not directly be within the reach of all, the company has devised a special system of time payments. One pound deposit is all that is required. This easy payment system is well worth investigating. Prices range from £8 15s for the 13-gallon capacitytype, upwards over eight models to £52 12s 6d for the high-stand model of 135-gallon capacity.