BROADCASTING CO.’S GREETINGS.

Taranaki Daily News, 19 December 1929, Page 15

BROADCASTING CO.’S GREETINGS.

ITcre people than ever will be listening in this Christmas season, seeking entertainment from the broadcasting service. The Christmas programmes have been planned to make the widest possible appeal to all. From Handel’s “Messiah,” and “Midnight Mass” to the veriest radio vaudeville, all fields —even the racing fields—will be covered during the season. Christmas week will see new sets, new listeners, and new pleasures for old listeners. The New Zealand broadcasting stations will all do their share to make the coining Christmas season a merry one. A great wealth of entertainment and educational features is now available daily to th© public through the broadcasting stations in New Zealand. Though entertainment is the basis — and many people thing it the sole purpose of ~a broadcasting service—that is not the aim or the ideal of the R.B.C. By lectures and talks on a wide variety of subjects, and as a purveyor of in-' formation, it plays an important role in the life of the community in New Zealand. The service provided by the Radio Broadcasting Company eaters for people in every walk of life and every interest. Its sendee is a national one, and nothing that pertains to the life of the people is foreign to it. On the entertainment side, the broadcasts cover the whole gamut of attractions, ranging from solo items by artists of all types to elaborate presentations of great works. Every effort is made to cater for all tastes some of the time, and for the majority of tastes most of the time. The best concert hall artists available in New Zealand are engaged and appear regularly at the various stations. A cordial welcome awaits all vaudeville talent at the studios, for every effort is mads to introduce as much variety as possible into the programmes. Gramophone records are featured. The latest releases of the recordings of the world’s best artists are at once broadcast and this is an invaluable means of apprising listeners throughout the Dominion of the best and latest in gramophone records. From the stations, also, there are regular gramophone lecturerecitals, which are extremely popular. Sport is particularly well handled, and there is no more popular branch of the company’s service. The result of all important fixtures are announced, and wherever possible, running descriptions of events are piven-