VALUE OF ADVERTISING

Taranaki Daily News, 2 October 1929, Page 12

VALUE OF ADVERTISING

AMERICA’S EXAMPLE. “I have returned from my tour abroad more convinced than ever that it pays to advertise,” Mr. Fred Armstrong stated upon arriving back in Christchurch from an extensive trip to Japan and America. s He was sorry to see, he eaid. that America was cutting into many departments of English trade, and a great deal of her success could be attributed to advertising. America had perfected the art of letting people know what she had for sale and of using advertising as a means of selling it. Britain lagged behind in this respect. While in America Mr. Armstrong and a friend had wished to buy a movie camera, but they heard nothing of- any British make. Electrical goods were another department in which America appeared to hold almost a monopoly, and electric signs, as an advertising medium, were made the fullest use of in the United States. “The trouble is,” continued Mr. Armstrong, “that the public does not know what Britain is producing. She will have to look to her laurels in the field of trade and commerce. America is right out to capture British trade with Australia and New Zealand, though she is not prepared to give so much in return. Soon two American shipping companies will enter into competition with the Union Steam Ship Company in Australia and New Zealand, both in the carrying of cargo and passengers.”—Christchurch Press.