Page 13 Advertisements Column 1

Taranaki Daily News, 18 October 1927, Page 13

A Stout Heart yfe- Vbiir Tyres It is the tube that forms the heart of a tyre give your tyres the advantage of being supported by stout English Dunlop Tubes q and in return they will give you service that is materially lengthened. Specialised production, aided by Dunlop technical research and experience l gained over nearly forty years’ manufacturing, have given English Dunlop yT Tubes a stamina yet to be even approached by other tubes. Do not just order an “Inner Tube’'specify English / Dunlop Tubes and so ensure the utmost in value and service. English DUNLOP THE DUNLOP RUBBER COY. OF AUST. LTD., DtstriSutors of Englith Dunlop Tyre>, Auckland, Wellington, Christchurch, Dunedin DUNLOP -THE STANDARD Ay which ALL TYRES az-<? JUOGEI

Who Pays for Advertising? .. ” " 1 .. ) -=j. This is a direct and reasonable question and in the ease of Daily Newspaper Advertising, intelligently used, the answer is simple—Nobody—lt Pays its own way. Nobody pays for the new carburettor that gives added mileage to your motor-car. It pays for itself in the gasolene it saves. Nobody pays for an improved cash system in an up-to-date shop. It pays for itself in economy of human time. / Nobody pays for well planned and written Daily Newspaper Advertising. It pays for itself by reducing the cost of sales and by increasing production. The advertisements in your own local newspaper tell you the best things to buy and where to buy them. Every new purchase helps the whole community to command better and .cheaper goods. ADVERTISING Pays for Itself YOU DON’T

Duckham’s New .Process Motor Oil retains high lubricating efficiency, despite excessive gasoline dilution. More power at no more cost. A British product, therefore good. 9 Buying a hose which lasts but a season is false economy. North British Garden Hose is made from durable crack-proof rubber. Good for many yean. Ask for “North British.! £