Page 4 Advertisements Column 3

Taranaki Daily News, 14 December 1926, Page 4

AVOID A«J the ravages of DECAYpIgg? Concrete Buildings defy the menace of age Homes.' offices or factories—ln fact;. \ any building where absolute perman- XA/V... * ence is required should be built In WUy concrete. It is the building material tor an time. Concrete ? Wilsons STAR Brand D al 1 . J Concrete is a unique Jrortlancl Cement and investment m sound LI„J._ I J—_____ and economical connydraulic Lime Btruction, because it —are specified by architects and engi- is virtually indestrucneers wherever good concrete is de- tible Ne jther Are nor sired; The "Star" brand is ever the e ; ' _ ° hall-mark of consistent quality I weather can harm it. Wilson’s N.Z. Portland Cement Ltd.' RICHARDS UPTON BUILDINGS I lasting CUSTOM ST. E. AUCKLAND

Who Pays for Advertising ? 11— ■ 11 ”II iQtnoawmwfiHTSgMWßißKPCTnSCTMMiaß——wo If mill ■MaammawgmmteaMMmMMßßMM This is a direct and reasonable question and in the case of Daily Newspaper advertising, intelligently used, the answer is simple—Nobody—lt Pays its Own Way. Nobody pays for the new carburettor that givea added mileage to your motor car. It pays for itself in the gasolene it saves. Nobody pays for an improved cash system in an up-to-date shop. It pays for itself in economy of human time. Nobody pays lor well planned and written Daily Newspaper Advertising. It pays for itself by reducing the cost of sales and by increasing production. The advertisements in your own local newspaper tell you the best things to buy and where to buy them. Every new purchase helps the whole community to command better and cheaper goods. Advertising Pays for Itself. YOU DON’T