Page 3 Advertisements Column 2

Taranaki Daily News, 2 January 1926, Page 3

GIVE FOOTWEAR Something practical and therefore sure to ho Appreciated. DEARE’S ARE NOT DEAR, AND THE QUALITY IS GOOD RIGHT THROUGH Give Slippers! We have an excellent range of Men’s, Women’s and Children’s Slippers, and a whole host of seasonable Footwear. See Our Windows! DEARE’S LIMITED Direct Footwear Importers DEVON STREET NEW PLYMOUTH Martin’s is the Place ®to Buy your Furniture If you have any furnishing scheme In view remaaiber the firm that has led the way. BETTER FURNITURE VALUES. Being the actual manufacturers you are assured of the right quality furniture at the right price. This is an important purchase, that’s why you should buy whore your money goes furthest. AVOID THE MIDDLEMAN’S PROFIT. BUY DIRECT FROM-, Martin & Co. Ltd. FURNITURE MANUFACTURERS ©EVON STREET N> NOW ON accuracy and. reliability | are within the reach of al „ Jj i ■ /mJ < NEW MODtU

Making Newspaper Space Pay (F pvery business man should decide to-morrow to Spend two per cent, of an average day’s sales in newspaper advertising in quest of increased business, our newspapers would not be found equipped to handle the traffic. And yet if ali business men were smart enough to take advantage of past successful experience they would all advertise throughout the year or for seasons effect. Some would produce over-night results like the big drapery shops with their heavy copy in morning newspapers, while others would merely put themselves prominently on the map and before the public notice. Those who had a real story to tell, and the ability to tell It in a convincing way, would get most profitable results, just the same as if they were given opportunity to tell each prospective customer by word of mouth. Some business men are born salesmen, and sound merchandisers—and some are not. One merchant qan create more sales for one pound spent in advertising than another can by spending many times as much. Advertising wifi produce results every time it is used by an honest business man to sell honest goods at honest prices. If newspaper advertising does not pull, it is because either the copy does not ring true, the seasonal appeal is lacking, or the advertising does not Inspire that degree of confidence that is necessary to produce consumer demand, A casual study of merchandising in any of the larger towns clearly shows that the difference between the big shops doing the heavy volume of business and those which merely live from hand to mouth Is—ADVERTISING. Taranaki Daily News The Provincial Newspaper Established 1857.