“EAT MORE BEEF.”

Taranaki Daily News, 13 June 1923, Page 4

“EAT MORE BEEF.”

MEAT PRODUCERS’ CAMPAIGN. PEOPLE PREFER MUTTON. The “Eat More Beef” campaign organised by the Meat Producers’ Board has not made any appreciable difference to the quantities of beef consumed in New Plymouth. “If mutton was 2s a pound New Plymouth people would have it,” a butcher remarked to a Daily News reporter yesterday. “They don’t worry about the effect on the country,” ho added. The campaign was started with a view of conserving the stocks of mutton and lamb for export, and to absorb the beef in the country. Beef is practically unsaleable on the London market, and unless it can be consumed locally, producers will be faced with heavy losses. For mutton and lamb, however, there Is a keen demand in England, and the prices being reached are sufficiently good to encourage growers to eSport the greatest quantity possible. By its campaign the Meat Producers' Board hopes to save the beef-growers until better times arrive and to augment the country’s wealth by the sale in England of mutton and lamb. When the campaign was started beef was reduced 5d to Id per lb. New Plymouth butchers are willing to assist the board as far as they can by, pushing the sale of beef, but while mutton is to be had they must Supply it or lose their customers. The suggestion was made that mutton and lamb should be kept Off the market for about a fortnight at a time as a means of assisting the campaign. At the end of the a little could then be placed in the shops to allow of a change of menu, beef again (being sold when the allotment of mutton and lamb was exhausted. As it is now, the display posters of the board are passed without comment.